Business Coach and Financial Advisor, Board Member. 30 years CXO experience in small and large international companies and FIs. Many clients in India.
I was featured as a "LITTLE MASTER OF THE UNIVERSE" by Outlook Money, the largest Indian economic magazine. Are you Iooking to grow your business to the next step?
Do you want to go international?
I advise startups and grown-up companies to generate profitable growth across the world. I have experience as a Board Member, CXO and personal Advisor to Business owners, PE funds, and Boards.
Forget about Management Gurus and rely on a real, hands-on expert. I transformed the culture and practices of large and small businesses to make them customer-centric and tremendously increase customer stickiness: Banking, B2B Services, Software, Hospitality, etc.
Do you want to grow in India?
Do you want to outsource to India?
I have 10 years experience doing M&A, Growth Strategies, JVs and Greenfield operations in India. I will accelerate your deal-making process and help you assess the reality of your Indian opportunities.
Think of the hotel industry: List price is a key driver of perception. An expensive hotel will attract you because you'll think this is where "good" people go and service must be outstanding. Also, an expensive perfume isa perfume for the stars. That being said, that premium price will convey an explicit or implicit customer promise and that's where you need to be true to it. This does not mean your product or service have to be the same as the all the expensive ones. It means you have to find a "hook", something that will make you different and justify the price: Shopping experience, customer service, unique material etc. can be differentiators. You usually find this through a mix of intuition, direct customer experience, and confirmation through research.
If you're not able to say why your product is not worth an expensive price, it's better to sell it for cheap, but you may be losing a lot :-)
Hope this helps!