Brand management – definition of the value proposition, strategic planning of branding (brand
guide, brand perception monitoring, visual identity and language management), PR and
Innovation Management.
Marketing Planning – elaboration of the annual Marketing plan, Canvas Business model,
SWOT, performance indicators, annual communication planning, SEO, SEM, project
managementIt is budget above $50.000.000,00 / Year.
Relationship – Management of the incentive program with a return of $100.000.000,00 / ain,
creation of the factory visit itinerary, Assembly and coordination of international events,
fairs,Conventions with audiences above 2000 people and organization of shows.
Business – Entirely focused on strengthening marketing actions, Retail vision: promotional
actions, CRM, commercial training, sales materials, Incentive programs for the sales team,
market research, analysis of indicators, analysis of the competition and benchmarking.
Digital Marketing – Aligned with global trends in Digital Marketing, e-commerce deployment,
sales funnel and digital branding actions. Winner of two digital communication cases.
