Fadi Malas, an MBA graduate from Imperial College of Science & Technology London, is a seasoned entrepreneur. His cross- sector experience in banking, asset management and retail brands has led to a strong focus on leading SME’s expansion and development plans. Most recently Malas has been at the forefront of the digital media revolution, integrating Business to Consumer corporate strategies through social media. This has led him to being a sought-after keynote speaker in industry events and business meetings globally as well as Winner of several prestigious awards, most recently the 2012 & 2013 Arab Entrepreneur of the year.