Erika Heald is the host of the popular #COntentChat weekly Twitter chat on content marketing topics. She is a San Francisco-based marketing consultant and freelance writer. Erika focuses on helping technology and specialty food startups define their content marketing strategy to drive lead generation and customer loyalty. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com. Led high-performance content marketing teams at Anaplan, Achievers, and Highwire PR.