Leadership and startup expert with operational triumphs that have led to multiple successful exits including Bike Nashbar, Spike Nashbar and Choice Uniforms.
Multiple successful divestitures from preparation to close.
Multiple successful startups.
Multiple successful partnerships with Fortune to Inc 500 companies.
Started multiple successful companies.
When the cost to acquire each additional paid user:
-is less than the prior user you are in viral growth.
-is equal to the prior user you are growing.
-is more that the prior user than you are starting to reach maturity (but possibly not there yet).
-is equal to what you are willing to pay then you are at maturity.
-is greater than what you are willing to pay then you are in decline.
Define your potential customer segment and ask them (Would they purchase your product at $X? How many/often would you purchase? Etc.). You can do a statistically significant, +/- 4+%, marketing research survey for about $500 at SurveyMonkey.com.
The survey results should help to answer your other questions.
Cheers and good luck!
Eric is an insightful and strategic manager, which encouraged out-of-the-box thinking to engage a start-up direct mail order business. Many of his management philosophies still resonate today with me. His creative and logical approach to start-up business is a valued asset.
Eric is a solid business operator who I would do business with anytime, solid citizen, and smart.
As a consultant, Eric was "on the mark". He took the time, first and foremost, to assess our Company's particulars--his methods are not "cookie cutter" to say the least. He analytically formatted a "plan of action", with implementation hurdles, based on his analysis, to move the Company towards the direction that was agreed upon between Eric and upper management. Last but not least, he spent one-on-one time with many of the employees, at all levels of the company, to explain his methodologies-assuring a positive outlook for change. From start to finish.... Eric is a "real pro"!
Eric is a successful serial entrepreneur who willingly shares his expertise with those around him. Eric is also a good sounding board for business ideas.
While I was working at Bike Nashbar in Youngstown, Ohio, which was the world's largest mail-order bicycling company, I had the pleasure of meeting and working for Eric Nashbar. Being a family-owned business, everyone was a bit skeptical when Eric graduated from college and was coming to work for the company. To his credit, he did not expect to immediately receive a top position in the company. Instead, he started his own company, Spike Nashbar. I was impressed with his hard work and his business acumen. He started a successful company from the ground up and won the respect of everyone. It was then an easy transition a few years later when he became President of Bike Nashbar. As a Human Resources Executive with more than 20 years experience, I would have no hesitation whatsoever in giving Eric my recommendation. I am certain that he will be successful in business whether it is with a new start-up, acquisition or strategic partnership. You won't be disappointed if you have the privilege of working with Eric.
During his time at Nashbar and Associates Eric worked his way up and became the President of two nationally known and successful direct to consumer businesses, Bike Nashbar and Spike Nashbar. He confidently led both companies to years of growth in overall sales and new customers. Eric is extremely bright, business savvy, a hard worker, and a natural leader. I cannot think of a better place to have started my professional career, than with Nashbar. I feel extremely fortunate to have worked with Eric and his family. I cannot thank him enough for the opportunities that he presented to me and for all of the things I learned from him. Eric is always going to be successful in whatever business endeavor he commits himself to.
Eric and his company Deposit Dox provide a quality service at a reasonable price. The customer service is prompt and efficient. I strongly recommend Deposit Dox.