Technology journalist (Forbes, Mashable, The Wall Street Journal, The Huffington Post), digital marketer (The New York Times, Contently), startup publicist (HaulHub, WeHostels), entrepreneur (Deliverish), and MIT Sloan MBA 2015.
I've written about, worked for, and founded startups. Most of my experiences comes in the previous two fields. I write a column on Forbes.com entitled "The Business of Startups," where I interview entrepreneurs about how they got started, what differentiates them, and how they're building real businesses.
After working at Mashable - a journalism startup of sorts - I joined content marketing startup Contently as its director of community, and then later consulted with hostel booking app WeHostels as its PR and community manager.
Most recently, I dove into founding my own startup, Deliverish, a peer-to-peer local delivery service that helps urbanites get anything they need, anytime, anywhere.
I am a journalist focused on the worlds of technology, travel, wine, and collaborative consumption. My work has been published in a number of esteemed publications, including Mashable, CNN, Forbes, The Huffington Post, Entrepreneur, USA Today, Business Insider, American Express OPEN Forum, and Pursuitist.
I advise publications, startups, and large companies on their content strategies. Over the past two years, I've been diving into the brand journalism and content marketing space, researching and taking part in the new wave of brands as publishers.
I've managed and implemented social media strategies for companies big and small, including The New York Times, Bloomingdales.com, Contently, and WeHostels. I teach social media courses with Mediabistro and TIME, and I've spoken internationally on various topics relating to social and digital marketing trends, tools, and strategies. Beyond my experience, I have also interviewed hundreds of experts and strategists on social media and digital marketing through my tech journalism work with Mashable.
I advise startups on how to gain press and work with journalists. To spread the knowledge to those I don't have a chance to work one-on-one with, I teach a Udemy course called "Startup PR: Getting Press on a Tight Budget."
Seek out "contributors," "guest writers," or "freelancers" who write for the publications you've identified as relevant. These writers are often freelancers with a little extra time to write. Your offer must be compelling, though, because writers tend to enjoy writing for large publications, not startup blogs. That is, unless the topic is a huge interest of theirs in the first place and the pay is good.
If you have a budget, you could also consider checking out Contently, a network for highly talented freelance writers. They serve large brands for the most part, though, and are often over-priced for startups.
I shared a lot of context with Erica before the call so we could be as productive as possible. She got it immediately and provided valuable advice from start to finish, very personable. Highly recommended.
Super happy with my call with Erica. She is quite an expert in PR. I learned a lot on how to approach an editor and what things I should keep in mind before pitching them. I'll definitely get in touch with her again if I need more help.
Erica knows her stuff on both sides of the PR & journalism sphere, having worked in both worlds herself. The call with Erica was excellent, and we went way over the initial time (a good thing) since it was so information packed that I needed more.
Definitely recommend booking time with Erica for your PR & content marketing questions.
What a treat, well prepared and with lots of good feedback.
Erica provided great advice and helped answer important questions I had about how to properly define our social media and content strategy. I highly recommend her and will be scheduling another call with her in in the future.
Erica was quick to jump straight into the work and provided plenty of positive feedback to things we were getting right and things we could be doing. She did a nice follow up message after the call with a full roundup of the discussion and demystified the world of journalists a little.
Erica was really generous with her time and seemed super-motivated to making sure she could be as helpful as possible!
I have a great Comerica. She gave me all kinds of ideas and resources to try out. And I found great value in getting her perspective as a journalist who receives PR requests all the time. Thanks Erica!
Obviously very knowledgable in her field. Thank you Erica!
Erica was very insightful and provided excellent advice. Would definitely recommend to any founder looking for startup PR advice.
Erica was well-prepared, patient, and completely tuned-in. I loved talking to her and learned a ton about the media industry.