CEO & Chief Creative Officer with broad-based experience in strategic and creative thinking, digital marketing, agency management and operations in Latin America and Europe, leading the creation of integrated communication campaigns, regional & global account management and world-class creative services (ATL+BTL+Digital). Proven track record of creative and business strategy, brand building, media planning, integrated team leadership, business development and talent management.
Experience all forms of creative content and programs development including advertising, integrated marketing, digital everywhere, social media, earned media, branded entertainment, talent & media negotiation, sponsorship and non-traditional advertising. Successfully partnered with some of most influential marketing & creative people, media agencies and digital platforms.
Specialties: FMCG, Technology, Entertainment, Tobacco, Automotive, Beverages (wines, beers and distilled spirits) Business-to-business, Pharmaceuticals, Telecommunications and Retail. Helped build and grow successful brands from leading companies including Danone, Philip Morris, Unilever, Microsoft, Pernod Ricard, DHL, Coca Cola, Peugeot & Citroen, Philips, Clorox, Sony, Bacardi, Pepsico, Diageo, Cadbury, Procter & Gamble, JTI, Gillette, Goodyear, LÓreal, Citibank among many others.
Enrique is one of the new breeds of agency leaders, with experience running integrated and complex pieces of business effectively. He has used this experience to help evolve the business from traditional to online and non-traditional advertising, including digital and mobile (strategy definition, social gaming, segmentation, monetization), shopper marketing, sales promotion, strategic consultancy, business inteligence and innovation for top brands.
University teaching experience @MBA over 20 years. Specialties: Global Marketing, Digital and Innovation, Marketing Strategy, Business Management.
More than 80 international awards, including Professional of the Year (FIP), Lions (Cannes), World Pro Awards, FIP, Lapiz de Platino, AEMPRO among others.