A fashion industry insider, with 10 years of retail and product development experience. Passionate about trend and product and optimizing how it connects with your customer.
In a new e-commerce world driven by algorithms, new technology, and big data, there is an increasing need to nurture the other end of the spectrum by cultivating the emotional engagement of your customers. My extensive experience in merchandising and product development allows me to guide companies and individuals in curating their optimal product mix and presentation.
I offer companies and individuals a creative approach to trend forecasting and presentation depending on their brand aesthetic and specific needs. Either through a consultancy or project-based work, I work with companies to create comprehensive trend stories that can be utilized by design teams, product developers, and/or buyers: including but not limited to inspiration boards, color palettes, print/textile direction, key silhouettes, and key looks.
Take your store online, or take your online store to the streets. My experience in traditional brick-and-mortar retail and small online stores allows me to work with clients in selecting and optimizing the ideal product mix while maintaining a consistent brand image regardless of sales platform.