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Eli Heath

New York, NY

Expert in establishing marketing strategy and KPIs, reporting architecture, optimization and learning agendas.
Flashtalking/Mediaocean: Head of Measurement Operations & Client Analytics, North America
Ex: Mediacom US, Publicis Media, The Gate Media, Bid4Assets

$1.67/min

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Email Marketing E-commerce Audience Measurement Audience Segmentation Performance Measurement ROI Optimization

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Establishing Marketing Measurement Framework (KPIs) and Optimization Strategy

Building brand growth plans through measurement since 2010.. CPG, FSA (Finance), Insurance, Travel and D2C/e-com.
Current: Mediaocean (Flashtalking)
Ex Publicis, GroupM, Bid4Assets

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Member since January 2022