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Clarity

Chris Chong

Portland Oregon

Entrepreneurial-minded digital marketing strategist with 11 years of hands-on experience generating sales and sales leads online for B2B and B2C companies. Demonstrated ability to increase online sales and improve the profitability, performance, and value of companies.

$1.00/min

Chris donates to DonorsChoose.org ($0.00)

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9 Reviews

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Lean startup Online Marketing Google AdWords A/B Testing Copywriting Online Advertising Conversion Rate Optimization (CRO) Google Analytics Market Analysis Paid Search

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Google AdWords

Google certified partner for 10+ years.

Managed over $3,604,850 in Google AdWords advertising and generated over 23,791 sales leads or sales transactions for a dozen different companies in the Portland Metro Area.

http://www.ehotleads.com/

Conversion Rate Optimization

7+ years experience conducting A/B and Multi-variate split tests. Proven track record of finding the most efficient way to sell a product or service online.

http://www.ehotleads.com/

Answers 1
Reviews 9

Answers

Chris Chong answered

How would you go about deciding on keywords for an iPad app that targets legal professionals?

Paid search can only capture people who are looking for an app.... which is usually less than 3%. In general 3% of your target audience is looking to buy what you are selling.

A better use of adwords would be to use the display network, running banner advertisements that promote your app ONLY on sites that lawyers visit for industry news. In that case there are no keywords, its what sites does your audience visit regularly. I'd be happy to explain this more on the phone.

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Keyword Research

Google AdWords

Reviews

Chris understands marketing, especially online marketing. He's creative in how he attracts customers, and has a firm grasp of search engine optimization. He always impresses me with methods to identify and reach prospects. I greatly enjoy working with Chris.

Ken Levy Source: LinkedIn

Chris is a straight shooter and I've been very fortunate to work with him on a number of projects. He has a deep understanding of how to drive new revenue and building out new markets using marketing automation. I highly recommend Chris to others I know!

Brad Barton Source: LinkedIn

Chris is hands down one of the most gifted and effective internet marketers I know-- from lead gen, to driving traffic or awareness, to finding clever new ways to optimize and increase the profitability of marketing campaigns, he's a full-stack internet marketing machine. On top of that, he's super nice too, and brings a high level of attention and integrity to everything he does.

Todd Silverstein Source: LinkedIn

Chris has incredible instincts that can help any company greatly improve its online marketing results. He has a steady hand and execution that backs up his strong insights.

Angela Jackson Source: LinkedIn

Chris has been really good to Beeminder, generously offering marketing advice that we sorely needed. We highly recommend him as a CMO!

Daniel Reeves Source: LinkedIn

Chris was instrumental in bringing DonorDynamics to market and I found him exceptional to work with. He has deep domain expertise and seems to truly enjoy sharing his knowledge and teaching others. Chris is creative and very consistent in producing reliable results.

Jeri Alcock, CFRE Source: LinkedIn

Chris is absolutely wonderful to work with. Whenever I have an SEO, PPC, or web related question he's the guy to ask. He always surprises me with his insight into things which is always welcomed and appreciated. I consider Chris part of my trusted network of advisers and really enjoy working with him. I wouldn't hesitate to recommend him to anyone who's looking for help in this area: Thank you!

Lisa Marie Genovese Source: LinkedIn

Chris was a great mentor, with wonderful insight into online marketing and various marketing techniques.

Colby Aley Source: LinkedIn

Chris provided me with SEO services that really worked well. He followed through on every claim that he made for his service. Chris is a true expert in his field, and had great insight that has really helped us. I would absolutely recommend his marketing and SEO services.

Nathan Taggart Source: LinkedIn

Member since October 2013