From Idea to on the Shelf - How to Get on the Shelf at Whole Foods and Others

Created 11 years ago in Industries / Restaurant & Retail

Having started a health food company without knowing the health food industry or how to run a business (call me crazy) has given me plenty of opportunity for finding out the hard way how it's done. Now, 8 years later, our products can be found on the shelves of Whole Foods Market, Sprouts and another 500+ health food stores across the U.S. and Canada. And I still run the business on my own, without any employees, because most repeatable tasks have been outsourced to independent business partners.
Looking back it wasn't hard to get here and the road forward is much easier from here, but without knowing the path it can be daunting. So don't go down the road of hard knocks. Instead, take a short cut and take my advice on how to get on the shelves of the major retailers in the health food industry in months instead of years. I have done it for myself, and I've done it for others.
This approach (which I paid a lot of money for to learn) is the one shortcut that changes everything. I will share it with you, and I will walk you through all the steps necessary to execute it. Product positioning, pricing, margins, supply chain, retailer product review process, product pitch, distributors, brokers, demos, tracking sales and boosting sales, etc.
Or if you have a question about any one area, I'm here to help you with any one step in the process too.