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Earl Trevor Allan Virtual Teams, Startup Ops, Digital Marketing

Singapore

Practised law in Allen & Gledhill, one of Singapore’s top law firms. Ventured into the world of digital marketing start-ups and moved from managing digital campaigns and project teams to managing the organization. Worked in 4A advertising agencies managing regional and global clients' digital campaigns and teams. Worked in an ad-tech startup and built remote teams across several regions, cities, cultures and languages.

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Digital Marketing

Digital Strategy

Team Building

Virtual Teams

Early-stage Startups

Team Management

Distributed Team Management

Member since August 2018

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Digital Marketing

Digital Strategy

Team Building

Virtual Teams

Early-stage Startups

Team Management

Distributed Team Management

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Earl Trevor Allan

Singapore

Practised law in Allen & Gledhill, one of Singapore’s top law firms. Ventured into the world of digital marketing start-ups and moved from managing digital campaigns and project teams to managing the organization. Worked in 4A advertising agencies managing regional and global clients' digital campaigns and teams. Worked in an ad-tech startup and built remote teams across several regions, cities, cultures and languages.

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Digital Marketing Digital Strategy Team Building Virtual Teams Early-stage Startups Team Management Distributed Team Management

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Practical Coaching to Build Virtual Teams Across Different Cities

I have built remote teams that need to work together sitting across several regions, cities, cultures and languages. I will gude you on how to work with people to bring out their potential and to build highly engaged, happy teams even though they sit in different locations.

Straight Talk to Grow Your Startup Operations

To the point, practical caoching. Having worked in 2 digital startups, the first time as a starry-eyed 20 something-year-old and later as a seasoned 40 something-year-old, I have been part of what works and does not work. There is no certificate for this experience, only an open mind.

I will work with you to identify the minefields when you are at the critical stage of growing from a 3 man team to a 50 odd something company.

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Earl Trevor Allan answered

What are some strategies I can use to grow my email list?

I worked in digital marketing agencies and this is a usual ask of clients.

There are a few questions that you need to ask prior to this.
1. Who is your target segment (s) and where do they play / live
2. What outcome do you want from engaging with persons from this list
3. If it is B2B, are there professional bodies you can partner with
4. How qualified does this list need to be / How do you intend to qualify the list

Let's talk more for me understand where you are coming for so that we can talk strategy that makes sense for you.

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Email List Building

Email Marketing

Email Management

Earl Trevor Allan answered

How should I set OKRs for my startup team so we can collaborate, do tasks and can measure progress?

I have worked with Trello and Basecamp in both a start-up environment as well as for a team within an MNC.

There are several things I suggest you clarify before jumping into using a tool.

1. What is your team's goal
2. Who is accountable for what in achieving what goals
3. How is the team to work together to achieve the common goals while working independently too
4. How does the team work together if failure to achieve a goal impacts the bigger goals
5. How does the team want to held accountable.

From here, you will find a tool and set it up in a way that best works for you. There will be some retro-fitting of course.

Drop me a line if you like to talk more.

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Business Strategy

Strategic Planning

Early-stage Startups

Earl Trevor Allan answered

How should I approach starting a coaching business when I am still job hunting?

This is a situation that is hard to see over when you are knee deep in it. I have been in a similar situation. There are 3 separate questions you seem to have.

Situation 1: Updating your CV
1. Take a step back and look at what you have been up to.
2. Re-look at what you have been up to from the lens of what you want to do next (your next position) including running your own own business.
3. Translate that to work experience / skills. Experience and adding value to someone / an organization even when done at no cost is valuable experience.
4. Craft your CV from that point of view.

Situation 2: Starting your own business.
1. Apart from the usual you will need to do to get the business up and running like your list of services and fees, request key person you helped to write you a testimonial. If Linkedin is big where you are, get it uploaded on Linkedin.
2. Ask each and everyone for a referral
3. Jump in 1000%

There is a possible 3rd area you may wish to explore. Starting your own business while looking for full-time employment.

Call me if you think I can be of service to you.

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Career Counseling

Career Advising

Earl Trevor Allan answered

Should I hire an expert to improve UX of our product?

I practised as a lawyer and in my experience doing digital marketing, have worked with many UX teams to develop mobile as well as online apps.

The short answer to your question is that there is always value looking at it from the lens of the end user. An experienced UX person would be knowledgeable of how to go about doing this. Translating this to the user experience is the other part of the puzzle.

Happy to talk more with you to uncover what your pain points are and what options you may explore.

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User Experience

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Early-stage Startups

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Member since August 2018