Diego Gonzalez

Unfortunately an “older before his time” veteran in the field of geekiness and all things “strategy”; factor in that when I was born the obstetrician proclaimed I had an “old soul”. Since I am also cursed with a pinch of creativity and a lot of restlessness, marcomms won me over a librarian’s career. I entered specialised international consumer research a boy and many years and 33 countries later I left it man enough to join the exciting world of  advertising. Internally they call me “your excellence”, not because of illusions of grandeur but rather because my role is to be the ambassador of both the brand as well as the consumer, since my thinking and creative direction starts here. That is why I take things really personally – I care about designing strategy that will be the most effective and rewarding to the client’s objectives, always with a clear sense of long term aspirations. But above all I am a father of a 2 year old daughter, who is the boss of me... Highlights of the so far journey: Senior Strategist in Five by Five UK, since April 2012 Co-founder and managing partner of the strategic consultancy firm, Junction in 2008. Head of Strategy in ADEL Saatchi & Saatchi from 2007 to 2012. Since 1997 dedicated to the field of Business psychology & Communications psychology For 7 years has travelled in over 30 countries managing accounts for the largest international companies, with the goal of understanding local cultures as well as creating, developing and localising strategy (marketing, communications, business). On a local as well as international level amongst the most personally inspiring accounts that he has been involved in were Activision, UKTV, TCCC, Heineken Group, Vodafone, McDonald’s, BAT, JTI, P&G, Pfizer, Eli Lilly, FrieslandCampina, Unilever, Nokia, Volvo, 3E and many more. For years a member of the Censydiam Institute (Centre for Systematic Diagnostics in Marketing), based in Antwerp (Belgium) & the University of Gent, he has had the opportunity to gain great experience as well as training in the field of consumer psychology.

Head of Growth Marketing at Stripe. Previously led performance marketing at Adobe and customer acquisition and email for e-commerce, online publishing, on-demand services and life & health insurance.

Mike Kujawski is a passionate consultant, trainer and speaker, on the topic of strategic marketing and digital engagement. His specific niche and personal mission is to help governments, non-profits and associations excel in the modern social media landscape through careful, strategic planning. In 2005, Mike helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where he currently leads a team of strategists responsible for all major digital client initiatives in Canada and abroad. Mike’s recent consulting clients include the Office of the Auditor General, Canada Health Infoway, Baycrest, the Government of Tanzania, Ontario 211, the Canadian Department of National Defence and the Canadian Air Transport Security Authority. Over and above his consulting work, Mike is a distinguished international speaker, engaging blogger and highly sought out trainer in his field. He created Canada’s first national workshop and comprehensive workbook on how to develop a social media engagement strategy in a public sector setting. He has trained public servants and non-profit workers in numerous countries spanning across 4 continents. Mike is frequently quoted by the media and has been invited to speak at hundreds of public sector and non-profit conferences, panels and events all around the globe on the topics of new marketing, modern communications, social media, government 2.0 and the importance of developing a strategy before executing tactics. He has been asked to provide strategic digital engagement advice to central government agencies in Canada such as the Treasury Board Secretariat, the Privy Council Office and the Senate. In addition to his work with CEPSM clients, Mike is part of the faculty of the Professional Certificate in Public Sector Marketing Program at Carleton University and occasionally lectures at Ottawa University in the B.Com program.