Having all of your sales channels having the recipe for success has never been so important before. Due to Apple's IOS 14.5 Privacy update, having your website, your email marketing and media buying perform at its highest level is essential for scaling and drive your business profitability.
Email marketing should usually account for your eCommerce store 30% additional revenue, with your store's conversion rate at 4 - 7%. If you do not have these results but continuously ramping your budget into paid media, it might not be a good idea even if your ROAS is higher than the industry standard. There is a lot of money left on the table.
Where were my manners, but if you don't already know.
I'm Dickson, a data-driven specialist in DTC e-commerce that does 360 marketing. I've been involved with eCommerce since 2017. Just 2020 alone, I've spent over $1,000,000+ ad spent. Below is my core foundation of skills when working with brands to bring their eCommerce store to the next level:
● Media Buying: Facebook/Instagram (3+ ROAS and above on on average)
● Conversion Rate Optimization (50% - 100% Increase in conversion on average)
● Email Marketing (30% - 40% Sales revenue from email on average)
I don't try and be all things to all people. I work with clients that need Shopify consultation and execution, which I honed to the Shopify, Klaviyo & Facebook platforms.
Contact me for a quick 15mins chat about your eCommerce idea, growth and business.