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Clarity

Deanna Hope

Ontario

B2B/B2C Marketing Strategist with 20+ years driving brand growth, demand gen & GTM strategy. Ex-P&G, J&J, Emirates, Bayer. Fractional CMO. Passionate about positioning, performance, and practical results.

$1.00/min

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Digital Marketing Social Media Marketing Email Marketing Marketing Strategy Content Marketing Web Design Business Strategy Google Analytics CRM B2B Marketing

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Boost Your Brand With High-Impact Social Media Campaigns

Looking to turn your social media into a lead-generating, brand-building machine? I help businesses audit, optimize, and execute high-impact social media campaigns. Whether you're starting from scratch, pivoting your positioning, or scaling your growth, I’ll bring clarity and action to your social presence.

What I offer:

Complete social media audit (brand voice, performance, consistency)

Strategic platform guidance (LinkedIn, Instagram, X, Facebook, YouTube)

Content planning that aligns with business goals & buyer journeys

Funnel-driven content creation & lead generation optimization

Coaching for in-house teams or hands-on execution support

Proven results:

Increased social media engagement by +125% for large multi-national manufacturer through audience segmentation and iterative testing

Boosted organic traffic by 10% annually with SEO-driven content, including video and social assets

Contributed to +167% revenue growth by aligning multi-channel strategies and digital campaigns

This service is ideal for B2B or B2C companies, service providers, and product-based businesses looking to improve visibility, credibility, and customer conversion through strategic social media.

Let’s identify what’s working, fix what isn’t, and build a roadmap that gets results.

Turn Google Ads Into a Lead-Gen Powerhouse — SEM That Converts, Not Just Clicks

Spending money on Google Ads but not seeing real results? I help businesses transform under-performing paid search campaigns into high-converting growth machines. Whether you're launching your first campaign, struggling with cost-per-lead, or scaling your budget, you’ll get clear, actionable insights to improve ROI - fast.

How I Help Clients

1. SEM Audit & Performance Review:
Identify gaps in your existing Google Ads campaigns, account structure, keywords, and ad groups. Spot inefficiencies and quick wins.

2. Keyword & Targeting Strategy:
Find the right keyword mix for your offer, industry, and intent level. Avoid low-converting traffic and focus on what actually drives qualified leads.

3. Ad Copy & Messaging Optimization:
Craft ad headlines and descriptions that attract the right audience and increase your click-through rates without gimmicks.

4. Conversion Funnel & Landing Page Insights:
Align your ad experience with landing pages, CTAs, and lead capture strategy to improve your conversion rate.

5. Budget Allocation & Bidding Strategy:
Maximize return on ad spend with smarter daily budget decisions, bidding strategies, and audience segmentation.

6. Analytics & Reporting Framework:
Learn what to measure, how to read your data, and what KPIs matter most to revenue—not vanity metrics.

Proven Results

Reduced cost-per-lead by +23% while increasing inbound volume by improving search ad relevance and funnel alignment.

Contributed to 167% revenue growth using integrated SEM + content strategies.

Delivered a 25% increase in branded search and lead conversion through targeted ad campaigns.

Optimized ABM programs with search-driven content strategies tailored to decision-makers, improving pipeline by +70% within six months.

Let’s optimize what you’ve got, or build it better from the ground up.

Book a call and let’s turn wasted spend into measurable growth.

Fuel Your Growth With Cutting-Edge Content Marketing: SEO, OmniSEO, AI-Powered

Need clarity on how to grow visibility, leads, and revenue with content that actually works? I help businesses build scalable, ROI-driven strategies that align content, SEO, and AI-powered content to deliver results.

With 20+ years of experience in B2B and B2C marketing, I bring hands-on expertise across industries including hospitality, skincare, construction, CPG, retail, and manufacturing. I’ve held leadership roles from Director of Marketing to Head of Product & Marketing, and now run my own consultancy.

Service Areas & How I Can Help

1. Content Marketing Strategy & Execution:
- Build a content marketing roadmap aligned with your business goals
- Develop audience-centric messaging and editorial calendars
- Map content to buyer journeys, personas, and sales funnel stages
- Guide or review blog, web, social, and thought leadership content

2. SEO & OmniSEO (Omni-Channel SEO):
- Conduct SEO audits and identify quick wins and long-term plays
- Implement keyword research, competitive analysis, and topic clustering
- Optimize content for Google, YouTube, LinkedIn, and other platforms
- Align SEO with your PR, social, and paid strategies for a unified digital presence

3. AI-Powered Content Systems:
- Create scalable content workflows with AI (ChatGPT, Jasper, SurferSEO, etc.)
- Train teams on safe, brand-aligned use of AI tools
- Maintain quality and voice while increasing production efficiency
- Evaluate and integrate AI tools into existing martech stacks

4. Fractional CMO / Strategic Consulting:
- Support high-level planning and campaign architecture
- Build or upskill your internal marketing team
- Audit current strategies and identify missed opportunities
- Serve as a sounding board or interim marketing leadership during transitions

What I Bring to the Table

Strategic Content Marketing:
Built and led content strategies that drove double- and triple-digit increases in traffic, engagement, and conversions. At Calhoun Super Structure, I led a digital transformation and brand overhaul that drove a 46% increase in qualified leads and a 123% increase in website traffic.

SEO & OmiSEO (Omni-Channel SEO):
Deep experience with technical SEO, content optimization, and holistic SEO strategies across Google, YouTube, marketplaces, and social. Developed and executed SEO strategies that lifted search rankings across competitive markets and significantly boosted inbound leads.

AI Content Strategy & Implementation:
Advising clients on smart, ethical AI use (ChatGPT and others) to scale content operations without harming brand voice or SEO.

Marketing Ops & Team Enablement:
Built in-house content and SEO capabilities from the ground up, including team development, training, and process optimization. At DK Consulting Inc., I help companies streamline marketing functions, improve ROI, and gain traction through better messaging, segmentation, and strategic planning.

If you need real-world insights, clear next steps, and strategies that work, I’m here to help.

Let’s cut through the noise and get you results.

Book a call, and let’s get to work.

Supercharge Your Sales & Lead Generation With Winning B2B or B2C Strategies

Want to stop chasing leads and start closing them? I help companies turn their marketing into a revenue engine, with smarter strategy, tighter targeting, and campaigns that convert. Whether you’re building your first demand gen program or trying to align sales and marketing, I’ll help you uncover what’s missing, fix what’s broken, and scale what works.

How I Help Clients

1. Lead Generation Audits:
Uncover gaps in the marketing funnel, content strategy, and tech stack to identify missed opportunities and quick wins. Includes actionable recommendations to improve lead quality and volume.

2. Multi-Channel Campaign Planning:
Strategic planning across email, paid ads, social media, and content to ensure consistent messaging, smart targeting, and conversion-focused execution across every customer touchpoint.

3. Account-Based Marketing (ABM) Strategies:
Target high-value accounts with personalized campaigns, content, and outreach. Ideal for B2B teams focused on increasing engagement, accelerating deal cycles, and improving win rates.

4. Funnel Alignment Between Marketing & Sales:
Bridge the gap between marketing and sales by aligning messaging, defining lead stages (MQL/SQL), and ensuring seamless handoffs. Results in a smoother buyer journey and stronger close rates.

5. Demand Generation Playbooks:
Tailored growth playbooks based on your business stage, industry, and goals. Includes channel mix, campaign themes, content recommendations, and performance KPIs.

6. Lead Scoring, CRM Optimization & Automation:
Improve how leads are captured, qualified, and nurtured. Setup or refine lead scoring models, CRM workflows, and marketing automation systems to increase efficiency and conversion speed.

Proven Results

Launched an ABM strategy that increased engagement by 70% and pipeline by 25% within 6 months.

Supported 167% revenue growth over 3 years through integrated marketing and sales enablement.

Developed GTM strategies that led to 36% increase in lead generation and 21% YoY growth in closed-won deals.

Helped teams increase branded search and inbound interest by 25% through optimized campaigns.

If you're looking to move from scattered tactics to a focused sales engine, book a call to diagnose your funnel and walk away with actionable insights (and a few immediate quick wins).

Drive Results With Powerful Email Marketing

Turn inboxes into revenue engines. With over 20 years in marketing leadership, I help businesses build and optimize email strategies that drive real results—whether you're nurturing leads, onboarding customers, launching products, or boosting retention.

From small campaigns to enterprise-scale automation, I’ve planned, built, and optimized high-performing email programs across B2B, B2C, and eCommerce environments.

How I Help Clients

Email Marketing Strategy:
- Design high-impact email marketing plans tied to your sales and business goals
- Audit existing programs and identify performance gaps or missed opportunities
- Set up editorial calendars, send cadences, and performance tracking systems

Lifecycle & Nurture Campaigns:
- Build or optimize drip campaigns for onboarding, retention, re-engagement, and upselling
- Create customer journey maps and content aligned with each lifecycle stage
- Connect email strategy to your CRM, lead scoring, and overall funnel

Segmentation & Personalization:
- Create segmentation strategies that go beyond demographics—based on behavior, purchase history, funnel stage, and more
- Help teams implement dynamic content and personalization that boosts open and click-through rates

Email Automation Systems & Tools:
- Advise on the best platforms for your needs (HubSpot, Klaviyo, Mailchimp, etc.)
- Set up workflows, triggers, tagging systems, and integrations with CRMs or eComm platforms
- Guide teams in scaling their email ops without losing brand voice or performance

Compliance, Deliverability & Performance Optimization:
- Ensure CASL, GDPR, and CAN-SPAM compliance
- Improve inbox placement, reduce bounce rates, and clean up contact lists
- Test and optimize subject lines, CTAs, content, and send timing for better performance

Proven Results

Increased email engagement by 88% and reduced unsubscribe rates by 30% with segmentation overhaul.

Launched full-funnel email automation for multiple brands, resulting in up to 5x ROI on campaigns.

Built lead nurture programs that contributed to 40%+ of closed-won deals in complex B2B sales cycles.

Streamlined martech stacks and saved teams 20+ hours/month through smarter automation.

Whether you're just getting started or trying to improve a mature program, I’ll help you build email systems that scale, convert, and deepen customer relationships.

Book a call if you want to stop sending emails—and start sending revenue.

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Member since May 2025