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Clarity

David Lowe

Austin, TX

Founder/CEO @Uberpong. British entrepreneur. Launched a successful Kickstarter campaign. Revolutionizing the game of table tennis. Attracted Nike, MTV and Google as clients within first year. Advisor to entrepreneurs and startups. Social media expert and community builder. Dale Carnegie graduate.

$1.67/min

David donates to Table Tennis Charity Foundation | Giving Back through playing Ping Pong ($0.00)

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5 Reviews

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Entrepreneurship Crowdfunding Social Media Blogging Bootstrapping your business Twitter for Business Strategic Partnerships International Business Branding & Identity Instagram

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Personal Branding

IdeaMensch - a site devoted to entrepreneurs and their stories, featured me and asked me to speak at their Austin event at Capital Factory as part of their nationwide tour. My personal brand was boosted as a result.

http://ideamensch.com/david-lowe/

Effective Blogging Strategy

Write about what you are passionate about and you will be seen as a credible source of information in your field. From my article writing with Bit Rebels, I learned the art of blogging to ensure Uberpong could be found in search engines. As a result, we are number 1 on Google for our desired keywords.

http://uberpong.com/why-table-tennis-will-succeed-in-the-usa/

How to Run a Successful Crowdfunding Campaign

After only a few months after arriving from England, I thought of a story for Uberpong, sourced a video production company, players, recruited models and found a venue. I launched a Kickstarter campaign on July 2012 and 30 days later had raised $10,390. It was the seed capital that allowed me to launch Uberpong.com.

http://www.youtube.com/watch?v=6gb4LLN08pI

TV Interview / Getting Local Exposure

I was interviewed on YNN (Your News Now) about why ping pong is exploding in Austin, Texas. I gave them a compelling reason to interview me: that Uberpong is leading the resurgence of ping pong starting in Austin, TX.

http://www.youtube.com/watch?v=VWPhqq-wM5w

Product Placement and Brand Awareness

Uberpong got its TV debut on EXTRA TV. I suggested that we print Mario Lopez and Maria Menounos' faces onto ping pong paddles. They loved the idea and we were seen on TV nationwide.

http://www.youtube.com/watch?v=mH32jJUExDU

Product Creation

I came up with the concept of Uberpong - to bring more color and cool to the traditional sport of table tennis. I did this by recruiting graphic designers, printing their designs onto ping pong paddles and then giving them a percentage of every sale. The paddle also works as a branding tool for businesses and celebrities.

http://uberpong.com/about

Answers 1
Reviews 5

Answers

David Lowe answered

For small business owners: If you are not investing in marketing, can you explain why? Bad experiences? Lack of faith? I'd like to know your thoughts.

I used to work in advertising and saw how colleagues would manipulate analytics to give the client what they wanted. I am extremely weary of paying for advertising with Uberpong. Regarding PR, it is very difficult to measure ROI so I prefer to reach out personally and let media outlets know I can be reached directly (this is rare for CEOs). As a result, I have been contacted for opportunities (Austin American-Statesman, Austin Monthly and US Table Tennis Association). Feel free to contact me at http://clarity.fm/davidlowe if you had any further questions I can help answer.

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Reviews

David moved to Austin recently and rapidly built Uberpong into a brand that's known throughout the city and beyond. His ability to promote his company and products is legendary - the media coverage both in Austin and nationally speaks for itself, as does his client list which features an enviable range of nationally recognized companies. The sales growth is also a testament to his skills, developing from a Kickstarter project (many of which do not survive as businesses) into a fully functioning sales and fulfillment platform. His infectious enthusiasm has enabled him to take Uberpong and spread the awareness with a shoestring budget - it's remarkable how many people I have met who know him and the company. He's a personable, smart and organized business leader with a savvy grasp of technology and social media, whom I have every confidence will develop Uberpong into a national and international brand in the coming years.

James Beswick Source: LinkedIn

When I think of an entrepreneur, Dave is at the top of my list of people I have interacted with. My collaborations under him at Uberpong have been nothing short of rewarding. Although fairly new to Austin, Dave has had tremendous success with his endeavors. Following the successful launch of a Kickstarter campaign, he sought out to find talented individuals who would share his visions. This is perhaps the most important reason his company is where it is today- landing very impressive clients and collaborators to the portfolio, not to mention the steady flow of impressive press. I look forward to watching what Dave and his team does as their visions become a reality.

Mark Schnitzer Source: LinkedIn

Dave is a social-media guru. Creative, innovative, motivated and passionate. Smart, inventive, hard-working and charming. An ideal team member who takes pride in success.

Gregory Kris Source: LinkedIn

David has been working as Community Manager for us at Decibel. He is a keen self-starter, and gets on with the job. He's friendly, persistent and inventive, and leaves no stone unturned. In the time he's been working for Decibel, he's assembled an impressive community who can't wait to see our product. This is someone I would highly recommend.

Evan Stein Source: LinkedIn

David came to us as a client, looking for strategy and branding work for Yumento. We thought it was an exciting project with much promise and so, we were delighted to work with him. He did not let us down; As a client, David, was a pleasure to work with and was constantly willing to bring up new ideas and more importantly, take on board ideas too. The perfect client!

Most importantly, it's always great to see a founder who believes in his idea passionately and understands the importance of working on brand strategy. A great guy to work with and I would recommend him for sure. David knows his stuff - what more could you ask from a founder or a client.

Darshan Sanghrajka Source: LinkedIn

Member since September 2013