David Juilfs Discover the Secrets to Online Marketing in 2017

How much of your time do you WASTE trying to sell to the WRONG people? What if the people you talk to daily were already qualified and educated to the specific value you provide? Contact me today and i will help you learn how Inbound Marketing can create an effective online funnel that will bring in as many leads as you want. You will learn how to automatically:  Narrowing down the audience to qualified clients so you don't have too.  Guide each candidate through an automated process that educates them and adapts to their behaviors.  Keep strong potential clients in a holding pattern and continually EDUCATING them until they are ready to pull the trigger and do business with you.  Create trust by positioning you as the authority who has the answers they are seeking.  And more!

There is a plethora of online marketing tools which we will utilize to drive qualified clients to your business. But we are shooting an empty gun without great content. Google and Facebook are looking to see what people CARE about in order to serve up the best content for the public. Chances are that your future customers are searching for information regarding issues related to the services you offer. Well written content creates trust and authority by delivering exactly the answers they are seeking. However, powerful forms of content will not only reek the rewards that Google search has to offer. Content is what will ultimately turn your websites visitors into valuable paying customers. Are you ready to get more customers from your website? Contact me today and let me help you employ a Content Marketing Strategy that will bring home profitable results you can bank on - exceeding your company goals!

So all your ducks are in a row. You have a great website with your critical messages properly oriented above the fold. You have created great and useful content and employed the exact keywords that your ideal customers are typing into Google. You have a great Search Engine marketing team at work for you. But this is only the beginning. Now you must capture and nurture leads until they convert into a real paying customer. How is this done? Adaptive Email Marketing and Automation This is the process whereby your visitors continue to be repeatedly exposed to a custom developed educational process about your products and services that continually adapts to their individual behaviors. The idea is to nudge each candidate along based on where they are at in their decision making process. Each visitor is tracked and company sales staff are automatically prompted to reach out each client at the right moments of readiness. The result is an optimal, high-conversion work flow without fruitless sales-time or losing ready-and- willing business opportunities to hungrier competitors. Contact me today to learn how to use Email Marketing & Automation to: Nurture early stage leads. Hand leads off to sales at critical decision making moments. Keep in touch with your customers over the long term.

Google and other giants have the same problems with their web pages as most other sites on the web. 1000 people land on a web page and 900 of those visitors “bounce” by clicking the “back” button within 5-10 seconds. What's going on with this? After years of research using heat-maps (which track mouse and click movements) as well as eye-cams and extensive A:B testing some important wisdom has been gained. The most important concept is called “above the fold.” This idea comes from the newspaper business where only what is visible in the window of the newspaper box will be read by people passing by. Therefore the newspaper must drive sales based only on what appears “above the fold.” Think about it: if a headline that appears in the window of the newspaper box GRABS you: the next step is to purchase the paper. The same idea applies to your website. 1. Whatever is crucial to letting your ideal audience know they have arrived at the correct website to find what they are seeking... 2. And tells them what to do next (known as the “call to action”) ...MUST appear “above the fold” in that area of the web page which can be viewed without having to scroll down. Of course there are other elements such as where the eyes go first on the page that can impact the performance of the site. Contact me today for the low-down on which color choices are most likely to grab the visitor's attention and create the maximum forward momentum based on established research.

Once you have a large enough body of content on your blog or on your Youtube channel you hit a tipping point where Google determines that you have the “best resource” for information in your genre and will prefer all of your future content over other listings that have not demonstrated as much authority. For this reason it is important embrace an ongoing content creation strategy. Google wants to see that real people agree that your content is valuable. This begins when they see external websites linking back to the content you have provided. To Google this signifies that you have valuable resources that are in demand. Part of this process includes the authority already established by the site which links to your information. A strong SEO plan includes negotiating links on high authority websites that are related to your own business niche. The other part of Search Engine Optimization involves extensive keyword research to determine what information your ideal clients are actually searching for on Google. The information learned will shape the nature of the content to be prepared and elements such as the page titles which will help the Search Engines determine what your page is about. Gone are the days of “keyword stuffing.” Using the same words over and over or purchasing a domain name which incorporates your keywords are now viewed by Google as spam. The search bot has artificial intelligence which is able to understand what your page is about just from the title and “reading” the text. The newer preferred strategy is to develop a strong business brand identity that visitors will be typing into their favorite Search Engine. A successful Search Engine Optimization campaign will cause you to appear in the organic search results and will provide potential visitors to your site for years. The higher up in the results you get the better. The top 3-4 listings get 40% of the overall visitors searching the web. Contact me today and let me help you start getting more business Google search!