Once you have a large enough body of content on your blog or on your Youtube channel you hit a tipping point where Google determines that you have the “best resource” for information in your genre and will prefer all of your future content over other listings that have not demonstrated as much authority. For this reason it is important embrace an ongoing content creation strategy.
Google wants to see that real people agree that your content is valuable. This begins when they see external websites linking back to the content you have provided. To Google this signifies that you have valuable resources that are in demand. Part of this process includes the authority already established by the site which links to your information. A strong SEO plan includes negotiating links on high authority websites that are related to your own business niche.
The other part of Search Engine Optimization involves extensive keyword research to determine what information your ideal clients are actually searching for on Google. The information learned will shape the nature of the content to be prepared and elements such as the page titles which will help the Search Engines determine what your page is about.
Gone are the days of “keyword stuffing.” Using the same words over and over or purchasing a domain name which incorporates your keywords are now viewed by Google as spam. The search bot has artificial intelligence which is able to understand what your page is about just from the title and “reading” the text.
The newer preferred strategy is to develop a strong business brand identity that visitors will be typing into their favorite Search Engine.
A successful Search Engine Optimization campaign will cause you to appear in the organic search results and will provide potential visitors to your site for years. The higher up in the results you get the better. The top 3-4 listings get 40% of the overall visitors searching the web.
Contact me today and let me help you start getting more business Google search!
