Finding a Core Truth in Your Business, Leveraging That Truth to Build a Brand

Created 11 years ago in Sales & Marketing / Branding

I'm lucky enough to have worked in both advertising and graphic design, and old enough to have worked in the digital world from the very beginning. Today, I'm more passionate than ever in my belief that a lot of marketing is a waste of time and money, often because it has no clear end objective. No brand ever cut through the (increasing) marketplace noise just doing what everyone else is doing...but that's what most of them do. My goal is to help you focus on ideas and activities that will help develop your brand and grow your business.