Founder of Chess Kids, Tornelo.com, Foost and others. Entrepreneur with expertise in all things education, kids, schools, events and web. Experienced small-business mentor. Practical advice.
Can you demonstrate value for them? All the words you're using here are very negative; you need to find a positive spin because I'm not going to pay for something which sounds so negative.
Use your feet. Walk into as many retailers as you can and show them who you are. It's as much about you as it is the product.
There are lots of good developers on odesk.com and elance.com. Go for someone who has a 5 star rating and lots of project hours.
Remember you don't need a GREAT developer... you need a product that is good enough to start with, get a few people using it and test the market and your idea as cheap as possible. I can guarantee that 100% of the code you write in the first year will end up in the trash as your product evolves. :)