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Clarity

Dara Elliott

San Francisco

From honing my storytelling chops at top fashion and beauty PR agencies, leading brand strategy at corporate powerhouses like Sephora and Swarovski, scaling high growth startups, and bootstrapping my own direct-to-consumer brand, I've learned what it takes to tell a compelling brand story.

As your brand marketing & strategy partner, we'll work together to craft a brand story that resonates with your target audience. Then, we'll develop a brand and marketing strategy that aligns with your goals.

My expertise spans retailers, direct-to-consumer brands (fashion, beauty, wellness), and B2B SaaS startups including retail tech and martech (influencer marketing and advocacy platforms).

Here's a sampling of my past experience:

- Brevity Brand (Founder)
- Sephora
- Kendo Brands (LVMH beauty incubator)
- Marc Jacobs Beauty
- Swarovski
- Trendalytics (fashion tech, marketing intelligence)
- Darby Smart (partnered with Michaels and Gap)
- Bollare Communications (clients included Refinery29, Ruche, ThreadSence, Eberjey, JewelMint)
- Elle Communications (clients included Drybar, Rebecca Minkoff, MAGIC Market Week, Teen Vogue)

Let's connect!
https://publicitytheory.com/
https://www.linkedin.com/in/darabelliott/

BRAND STRATEGY / STORYTELLING
We'll dissect your personal story and get to the 'why' behind your brand. Then, we'll craft an authentic and compelling founder narrative and product vision.

Next, we'll get to know your target audience. Through observing trends, studying consumer behavior, and analyzing data, we'll get to the root of what they value.

With these insights, we'll craft a compelling brand story and a crisp pitch.

PUBLIC RELATIONS STRATEGY / COMMUNICATIONS
Now, that we've nailed your brand story and pitch, it's time to spread and amplify your message.

We'll identify press opportunities, brand partnerships, events, and influencers that are most aligned with your brand and target audience.

Then, we'll develop a thoughtful communications strategy to build these relationships and foster community.

This strategy is best for brands who value long-term growth over short-term results.

$6.67/min

35 Calls

19 Reviews

33 minutes
Avg. call

Public relations Brand Strategy Influencer Marketing Branding Brand Management Fashion Corporate Branding Brand Development Strategy Apparel Beauty

Call me to talk about

Clarify + Find Your Ideal Target Audience | Digital Marketing Strategy

Digital marketing strategy for solopreneurs and early-stage founders who are launching or running a fashion, beauty or lifestyle brand on Shopify. This is especially for anyone who is self-funded, on a bootstrapped budget, and personally DIY-ing your own marketing.

After launching my own brand and spending a career in digital marketing, I can relate to exactly what it's like to build a brand from scratch.

I'd love to help you develop a digital marketing strategy that's personalized to your niche, and your strengths.

I believe the best digital marketing strategy starts with getting clear on your ideal target audience.

After the call, you'll have a focused strategy for finding your niche audience. I will also share specific and relevant case studies, tools, and resources that can help you streamline your processes and grow your brand.

Identify Strategic Brand Partners | Influencer Marketing Strategy

Identify strategic influencers and brand partners that are most aligned with your brand. Plus, get insights and tips on how to work with fashion, beauty and lifestyle influencers and bloggers. I'll share how to discover and select influencers who would be an ideal partner for your brand. We'll also chat through how to initiate the conversation, and whether to offer product trade, affiliate commission or pay for sponsored post. We can also review specific strategies for creating an impactful influencer campaign that goes beyond one-time partnerships.

Craft a PR-Worthy Pitch | Press Relations + Media Outreach Strategy

Ready to land headline-grabbing press for your fashion, beauty or wellness brand?

Do you need help with crafting a PR-worthy pitch? Do you need to get clear on exactly who to pitch?

In this session, we'll come up with a specific PR campaign. We’ll develop an action plan that will guide you in your research, outreach, and follow-ups.

The perfect for anyone who just getting started and launching their very first PR campaign.

Refine Your Brand Story | Brand Vision + Messaging Strategy

Getting your brand story right is essential.

It's how you'll get editors to feature you, influencers to partner with you, and build a community of brand evangelists.

Editors, influencers, and your target customers all share one thing in common - they're overloaded with information.

Your goal is to capture their attention. To do so, you must tell a brand story that's clear, engaging, and resonates on a deeper, emotional level.

If you're launching a brand or rebranding, let's work together to craft a brand story that cuts through the noise and create a strategy to spread that story.

I'll work with you to refine your message to better resonate with your ideal customers, press, and influencers. Prior to the call, please share the area you need help with most. I'll thoroughly review your website and any brand copy you might have before the call, and then share actionable recommendations on the call. Following the call, I'll recap key points and provide personalized, and relevant examples of strong branding.

Go-to-Market Brand Strategy

Why do you exist? What makes you different? Why will people care? Let's get to the heart of why your brand matters. Whether you're launching a brand/product or rebranding, we'll develop an actionable go-to-market strategy that builds a brand that resonates both emotionally and logically.

HOW IT WORKS

Before the call, I'll do a deep dive into the current state of your brand strategy, and thoroughly analyze consumer, competitive, market, and cultural insights to find areas of opportunities.

Following our call, you'll have clarity on your strategic brand direction, and you'll have specific next steps for your brand strategy. I'll send you a recap of your action plan, along with personalized, relevant examples to give you additional context on where to take your brand next.

To learn more: https://publicitytheory.com/

Answers 0
Reviews 19

Answers

Reviews

Dara was exceptional! She provided remarkable value, answered our main concerns/questions, and also provided three possible strategies for us to take away. Looking forward to our next call :)

JAWAD TAHIRI Source: Clarity

Dara provided a fresh perspective and gave us great insights into further defining our brand and messaging.

Sprinly Sprinly Source: Clarity

Appreciate the guidance Dara!

Jordan Smyth Source: Clarity

The call with Dara has given me a lot to think about. Dara knows and understands PR, and has great understanding of brand strategy.

Wei Leng Pointen Source: Clarity

Walked out with clear advice on next steps. Super knowledgeable and easy to talk to. Dara came prepared for the call and did her research. She was fantastic!

Awad Makkawi Source: Clarity

Great feedback on my brand-based business idea!

Will Murphy Source: Clarity

Wonderful understanding & fabulous knowledge sharing! Would definitely recommend her to everyone out there, looking for a mentor or guide!

Varun Kumar Source: Clarity

Dara is very helpful and provide valuable social media marketing insight.

Max Huang Source: Clarity

Dara was generous with her advice and she has a holistic understanding of the influencer space. Would highly recommend her.

Sai Girish Source: Clarity

great info and direction guidance!

Gavin Tatun Source: Clarity

Thank you Dara for all your advice! Dara was able to look at my brand and quickly point out issue with my aesthetics and how I was capturing my audience.

Gina Trave Source: Clarity

Member since October 2015