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Clarity

Dara Elliott

San Francisco

Brand and go-to-market strategy for wellness, fashion, and beauty brands. Strategic product insights for brand marketing, influencer, and public relations tech tools and SaaS platforms.

I spent the first half of my career in brand strategy for iconic retailers like Sephora, Kendo Brands (LVMH's beauty incubator), Marc Jacobs Beauty, Drybar, and Swarovski, along with fashion PR agencies Bollare and Elle Communications.

After honing my brand strategy, PR and influencer marketing chops, I went on to lead growth and digital marketing for early-stage fashion tech startups Darby Smart and Trendalytics.

Then in 2016, I took the entrepreneurial leap and launched a direct-to-consumer workleisure apparel brand. Within one month of launching, we tripled our Kickstarter funding goal and went on to get featured in The Huffington Post, Brit + Co, and top-tier fashion blogs.

In our strategy session, you'll have access to my 10+ years of retail, startup, and strategic business experience, along with the entrepreneurial insights I acquired along the way.

I'll combine a unique blend of left-brain data-driven marketing strategies with right-brain intuition-based branding strategies.

Let's partner to build a brand that resonates!

EXPERIENCE:
Brevity Brand (Founder)
Sephora
LVMH's Kendo Brands
Marc Jacobs Beauty
Swarovski
Trendalytics
Darby Smart (Michaels, Gap)
Bollare Communications (Refinery29, Ruche, ThreadSence, Eberjey, JewelMint)
Elle Communications (Drybar, MAGIC Market Week, Teen Vogue)

http://darabelliott.com/

https://www.linkedin.com/in/darabelliott/

$5.00/min

24 Calls

14 Reviews

28 minutes
Avg. call

Public relations Getting Press Brand Strategy Influencer Marketing Branding Digital Marketing Strategy Fashion Brand Development Strategy Apparel Beauty

Call me to talk about

Brand Messaging Strategy (+ Review)

Getting your brand story right is essential.

It's how you'll get editors to feature you, influencers to partner with you, and build a community of brand evangelists.

Editors, influencers, and your target customers all share one thing in common - they're overloaded with information.

Your goal is to capture their attention. To do so, you must tell a brand story that's clear, engaging, and resonates on a deeper, emotional level.

If you're launching a brand or rebranding, let's work together to craft a brand story that cuts through the noise and create a strategy to spread that story.

I can work with you to refine your message to better resonate with your ideal customers, press, and influencers. It's most effective to target a specific area (home page, product page, about page, press pitch, influencer outreach pitch etc). Then you can use what we work on to refine the rest of your brand messaging. Prior to the call, please share the area you need help with most. I'll thoroughly review the copy before the call, and share actionable recommendations on the call. Following the call, I'll recap key points and provide personalized, and relevant examples of strong branding.

Influencer Marketing Strategy

Insights and tips on how to work with fashion, beauty and lifestyle influencers and bloggers. I'll share how to discover and select influencers who would be an ideal partner for your brand. We'll chat through how to initiate the conversation, and whether to offer product trade, affiliate commission, or pay for sponsored post. I'll share how to calculate engagement rates and potential return on investment (ROI). We can also review specific strategies for creating an impactful influencer campaign that goes beyond one-time partnerships.

Brand Launch Strategy (+ Action Plan)

In the process of launching your brand or rebranding? I've been there. Between launching my own business and dozens of product launches, I know the biggest challenges are knowing where to focus your time and resources, and getting clarity on your brand story. Why do you exist? What makes you different? Why will people care? I love getting to the heart of why your brand matters and coming up with an actionable strategy to get your brand vision off the ground. Following the call, you'll have a clear strategic direction, and specific next steps to launching your brand. Following the call, I'll send you a recap of your action plan, along with personalized, relevant examples to give you additional context on where to take your brand next.

Press Outreach Strategy

Ready to land press for your fashion or beauty brand?

Do you need help with refining your pitch? Do you need to get clear on exactly who to pitch?

In this session, we'll come up with a specific PR campaign. We’ll develop an action plan that will guide you in your research, outreach, and follow-ups.

The perfect for anyone who just getting started and launching their very first PR campaign.

Digital Marketing Strategy for Early-Stage Brands

Digital marketing strategy for solopreneurs and early-stage founders who are launching or running a fashion, beauty or lifestyle brand on Shopify. This is especially for anyone who is self-funded, on a bootstrapped budget, and personally DIY-ing your own marketing.

After launching my own brand and spending a career in digital marketing, I can relate to exactly what it's like to build a brand from scratch.

I'd love to help you develop a digital marketing strategy that's personalized to your niche, and your strengths.

I can help you figure out where to prioritize across email marketing, influencer marketing, affiliate marketing, Instagram, Facebook, and Pinterest.

After the call, you'll have a focused strategy, and I will share specific and relevant case studies, tools, and resources that can help you streamline your processes and grow your brand.

Answers 0
Reviews 14

Answers

Reviews

Great feedback on my brand-based business idea!

Will Murphy Source: Clarity

Wonderful understanding & fabulous knowledge sharing! Would definitely recommend her to everyone out there, looking for a mentor or guide!

Varun Kumar Source: Clarity

Dara is very helpful and provide valuable social media marketing insight.

Max Huang Source: Clarity

Dara was generous with her advice and she has a holistic understanding of the influencer space. Would highly recommend her.

Sai Girish Source: Clarity

great info and direction guidance!

Gavin Tatun Source: Clarity

Thank you Dara for all your advice! Dara was able to look at my brand and quickly point out issue with my aesthetics and how I was capturing my audience.

Gina Trave Source: Clarity

Got on a call with Dara to understand the ecommerce landscape (I am not from the industry) and she had great insights on it including how companies at different stages think about growth, and what their chief motivations and challenges are. Originally scheduled for 30 mins, the call went up to an hour. I sent her some follow up questions as well which she was very thorough with.

Sanket Nadhani Source: Clarity

Dara is amazing! Very targeted, practical advice for my business. She is so knowledgeable about digital marketing. I've gained so much insight during our short call. Thank you! Anna

anna patty Source: Clarity

Dara is a huge help and I look forward to more calls! She is the best!!

Patrick Meyer Source: Clarity

Wow – Dara really packed a lot of info into our 30 mins! I now have loads of actionable advice to get me through the next stage of launching my new fashion brand. We focused on branding, niche, marketing channels and she shared some Kickstarter tips too! It's also really useful (and comforting!) for a solopreneur like me to find someone with expertise to chat with and bounce ideas off. Thank you so much, Dara!

Alexandria Lawrence Source: Clarity

Excellent call! Would schedule again.

Max Hauer Source: Clarity

Member since October 2015