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Clarity

Dara Elliott

San Francisco

I'm deeply curious about the psychology behind branding. What influences us? What drives our subconscious behaviors?

I've spent over a decade in brand strategy, analyzing and directly influencing consumer behavior. Curious to dig deeper into the subconscious drivers of human behavior, I received my coach training from the Co-Active® Training Institute. Combining these two disciplines, I help brands understand the psychographics of their consumers and distill these insights into an actionable strategy.

A sampling of my work:

- Kendo Brands (portfolio includes Marc Jacobs Beauty, Ole Henriksen Skincare, Bite Beauty, Lip Lab, Fenty Beauty, and Kat Von D Beauty)
- Trendalytics (clients include Stitch Fix, Nordstrom, Revolve, & AllSaints)
- Darby Smart (clients include Michaels & Gap)
- Bollare Communications (clients include Quiksilver, Eberjey, Rachel Pally, ghd Hair, & BluePrint Juice)
- Elle Communications (clients include Drybar, Rebecca Minkoff, & Soko Jewelry)
- Brevity Brand (Founder)

Let's connect:
https://www.linkedin.com/in/darabelliott

$3.33/min

38 Calls

21 Reviews

34 minutes
Avg. call

Social Media Marketing Content Marketing Branding Personal Branding Business Strategy Digital Marketing Strategy Fashion Branding & Identity Wellness Beauty

Call me to talk about

Brand Strategy & Consumer Insights for Startups

This iterative process is designed specifically for early-stage startups that need ad hoc, strategic support.

HOW IT WORKS

Phase 01: Objectives

Through our first 30-minute session, we'll get clear on the challenge at hand. This initial session is focused on identifying your key brand and messaging objectives.

Phase 02: Insights

Now that we have clear objectives, I'll conduct qualitative research to uncover consumer insights to inform your brand strategy.

Phase 03: Strategy

Through a 60-minute session, I'll share consumer insights and brand strategy recommendations. By the end of this session, you'll be equipped to begin implementing the strategy.

Branding is an ever-evolving process. As you launch new initiatives and gather new data, you'll continue to evolve your brand. This process is intended to provide strategic direction for you to test and iterate on.

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Reviews 21

Answers

Reviews

had an amazing call with Dara! she really helped me align my values and unlock certain opportunities i didn't think were obtainable. i ended the call with a clear vision for the my future, along with an in depth and actionable strategy to get there.

victor muller Source: Clarity

Dara helped me map out all the ideas and projects running through my head. We identified the projects I want to prioritize that are most aligned with my larger visions. I came out of the call with concrete actions to take. We also discussed some internal blocks that were holding me back from actualizing my full potential. I am re-energized and excited about the work I am doing :)

Lynn Casper Source: Clarity

Dara was exceptional! She provided remarkable value, answered our main concerns/questions, and also provided three possible strategies for us to take away. Looking forward to our next call :)

JAWAD TAHIRI Source: Clarity

Dara provided a fresh perspective and gave us great insights into further defining our brand and messaging.

Sprinly Sprinly Source: Clarity

Appreciate the guidance Dara!

Jordan Smyth Source: Clarity

The call with Dara has given me a lot to think about. Dara knows and understands PR, and has great understanding of brand strategy.

Wei Leng Pointen Source: Clarity

Walked out with clear advice on next steps. Super knowledgeable and easy to talk to. Dara came prepared for the call and did her research. She was fantastic!

Awad Makkawi Source: Clarity

Great feedback on my brand-based business idea!

Will Murphy Source: Clarity

Wonderful understanding & fabulous knowledge sharing! Would definitely recommend her to everyone out there, looking for a mentor or guide!

Varun Kumar Source: Clarity

Dara is very helpful and provide valuable social media marketing insight.

Max Huang Source: Clarity

Dara was generous with her advice and she has a holistic understanding of the influencer space. Would highly recommend her.

Sai Girish Source: Clarity

Member since October 2015