With over 10 years in brand strategy for iconic and emerging brand, along with hands-on experience launching a brand, I know getting your brand story right is essential.
It's how you'll get editors to feature you. Influencers to partner with you, and build a community of brand evangelists.
Editors, influencers, and your target customers all share one thing in common - they're overloaded with information.
Your goal is to capture their attention. To do so, you must tell a brand story that's clear, engaging, and resonates on a deeper, emotional level.
If you're just launching a brand or rebranding, I can work with you to craft a brand story that cuts through the noise and come up with a PR, influencer or digital marketing strategy to spread that story.
Brevity Brand (Founder)
Marc Jacobs Beauty
Darby Smart (Michaels, Gap)
Bollare Communications (Refinery29, Ruche, ThreadSence, Eberjey, JewelMint)
Elle Communications (Drybar, MAGIC Market Week, Teen Vogue)