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Clarity

Dara Elliott

San Francisco

From honing my brand storytelling chops at top PR agencies, leading brand marketing at Sephora, Swarovski, and early-stage startups, to launching my own direct-to-consumer brand, I've learned what it takes to both refine and amplify a brand story.

I specialize in brand strategy and PR for early-stage startups, a few of my past roles and clients include:

Kendo Brands (portfolio includes Marc Jacobs Beauty, Ole Henriksen Skincare, Bite Beauty, Lip Lab, Fenty Beauty, and Kat Von D Beauty)
Trendalytics (clients include Stitch Fix, Nordstrom, Revolve, & AllSaints)
Darby Smart (clients include Michaels & Gap)
Bollare Communications (clients include Quiksilver, Eberjey, Rachel Pally, ghd Hair, & BluePrint Juice)
Elle Communications (clients include Drybar, Rebecca Minkoff, & Soko Jewelry)
Brevity Brand (Founder)

Here are a few testimonials from our clients: https://brandsourcebook.com/pages/testimonials

$5.00/min

35 Calls

19 Reviews

33 minutes
Avg. call

Brand Strategy Branding Brand development Storytelling Fashion Strategic Communications Public Relations Skills Brand Development Strategy Strategic Public Relations Planning Beauty

Call me to talk about

Brand Micro-Communities: the Key to PR & Influencer Marketing

Does your brand genuinely believe what they believe?

Editors, influencers, and media outlets build micro-communities around a core shared belief.

They'll feature you if your brand genuinely believes what they believe. That's because when your brand embodies their shared belief, your products play an integral role in creating a sense of belonging.

With the inundation of choice, micro-communities are rising to fulfill our innate desire to connect on a deeper level. The more niche of a community you can serve, the better.

Today, it's essential for you to identify your well-defined niche, and then clearly communicate the core belief behind your brand.

Yet, pinpointing and articulating this niche and core belief is by far the most complicated part of branding.

This is my specialty.

Prior to our strategy session, I'll conduct a thorough brand audit to understand the psychographics of your community, from their core beliefs to their content ecosystem.

In our strategy session, we'll explore the story behind why you started your brand, what your brand genuinely believes in, and explore the micro-communities that intersect with your beliefs.

By the end of the session, you'll know your key PR and influencers targets, how to better position your brand to be part of that micro-community, and get strategic tips on your pitch.

To learn more about how to build a micro-community:
https://brandsourcebook.com/blogs/blog/micro-communities

To read testimonials:
https://brandsourcebook.com/pages/testimonials

Your Brand Story Is Your Brand Strategy

The brands we admire are brilliant storytellers. They strategically tell their brand story in everything they do.

Storytelling works because our brains are hardwired to connect to stories. Stories that embody our core beliefs create an even deeper connection. In fact, when you observe a highly engaged brand community, you'll find there's a cohesive story that connects the community.

Build your brand through storytelling. ✨
In order to create that cohesion around your brand, every single marketing initiative must be part of telling your story.

But first, you've got to refine that story. This strategy session is designed to do just that.

In our one-on-one strategy session, we'll develop your brand story:

Before the session, I'll conduct a thorough brand audit to understand the psychographics of your community, from their core beliefs to their content ecosystem.

During the session, we'll clarify the foundations of your brand strategy, from your purpose to positioning. Then, we'll get granular and develop the plot points of your brand story.

After the session, I'll follow-up with an outline of your brand strategy and your brand story. I'll also share relevant and concrete examples on how to amplify your brand story across all your channels: owned (website, blog, newsletter), shared (Instagram, Pinterest, Facebook, IRL convos), earned (PR, influencers), and paid (ads).

To learn more about brand strategy, PR & influencer marketing:
https://brandsourcebook.com/

To read testimonials:
https://brandsourcebook.com/pages/testimonials

Answers 0
Reviews 19

Answers

Reviews

Dara was exceptional! She provided remarkable value, answered our main concerns/questions, and also provided three possible strategies for us to take away. Looking forward to our next call :)

JAWAD TAHIRI Source: Clarity

Dara provided a fresh perspective and gave us great insights into further defining our brand and messaging.

Sprinly Sprinly Source: Clarity

Appreciate the guidance Dara!

Jordan Smyth Source: Clarity

The call with Dara has given me a lot to think about. Dara knows and understands PR, and has great understanding of brand strategy.

Wei Leng Pointen Source: Clarity

Walked out with clear advice on next steps. Super knowledgeable and easy to talk to. Dara came prepared for the call and did her research. She was fantastic!

Awad Makkawi Source: Clarity

Great feedback on my brand-based business idea!

Will Murphy Source: Clarity

Wonderful understanding & fabulous knowledge sharing! Would definitely recommend her to everyone out there, looking for a mentor or guide!

Varun Kumar Source: Clarity

Dara is very helpful and provide valuable social media marketing insight.

Max Huang Source: Clarity

Dara was generous with her advice and she has a holistic understanding of the influencer space. Would highly recommend her.

Sai Girish Source: Clarity

great info and direction guidance!

Gavin Tatun Source: Clarity

Thank you Dara for all your advice! Dara was able to look at my brand and quickly point out issue with my aesthetics and how I was capturing my audience.

Gina Trave Source: Clarity

Member since October 2015