Brand and go-to-market strategy for wellness, fashion, and beauty brands. Strategic product insights for brand marketing, influencer, and public relations tech tools and SaaS platforms.
I spent the first half of my career in brand strategy for iconic retailers like Sephora, Kendo Brands (LVMH's beauty incubator), Marc Jacobs Beauty, Drybar, and Swarovski, along with fashion PR agencies Bollare and Elle Communications.
After honing my brand strategy, PR and influencer marketing chops, I went on to lead growth and digital marketing for early-stage fashion tech startups Darby Smart and Trendalytics.
Then in 2016, I took the entrepreneurial leap and launched a direct-to-consumer workleisure apparel brand. Within one month of launching, we tripled our Kickstarter funding goal and went on to get featured in The Huffington Post, Brit + Co, and top-tier fashion blogs.
In our strategy session, you'll have access to my 10+ years of retail, startup, and strategic business experience, along with the entrepreneurial insights I acquired along the way.
I'll combine a unique blend of left-brain data-driven marketing strategies with right-brain intuition-based branding strategies.
Let's partner to build a brand that resonates!
Brevity Brand (Founder)
LVMH's Kendo Brands
Marc Jacobs Beauty
Darby Smart (Michaels, Gap)
Bollare Communications (Refinery29, Ruche, ThreadSence, Eberjey, JewelMint)
Elle Communications (Drybar, MAGIC Market Week, Teen Vogue)