I'm deeply curious about the psychology behind branding. What influences us? What drives our subconscious behaviors?
I've spent over a decade in brand strategy, analyzing and directly influencing consumer behavior. Curious to dig deeper into the subconscious drivers of human behavior, I received my coach training from the Co-Active® Training Institute. Combining these two disciplines, I help brands understand the psychographics of their consumers and distill these insights into an actionable strategy.
A sampling of my work:
- Kendo Brands (portfolio includes Marc Jacobs Beauty, Ole Henriksen Skincare, Bite Beauty, Lip Lab, Fenty Beauty, and Kat Von D Beauty)
- Trendalytics (clients include Stitch Fix, Nordstrom, Revolve, & AllSaints)
- Darby Smart (clients include Michaels & Gap)
- Bollare Communications (clients include Quiksilver, Eberjey, Rachel Pally, ghd Hair, & BluePrint Juice)
- Elle Communications (clients include Drybar, Rebecca Minkoff, & Soko Jewelry)
- Brevity Brand (Founder)