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Clarity

Danny Basu

Dipankar Basu aka Danny
Managing Partner, Unbiazed LLC & Intact Info Solutions
 Based in California |  IIT (Engineering), IIM Calcutta (MBA)

Experience Highlights:
• 30+ years in digital marketing, AI/LLM optimization, and business consulting
• Helped 1,000+ companies scale across sectors: tech, healthcare, home services, and eCommerce
• CEO of a digital agency featured twice on the INC 5000 list
• Ex-head of IT at a multinational company
• Appraised 200+ SMEs while at a development financial institution

Expertise:
• Growth marketing (SEO, PPC, content, analytics)
• AI-powered business optimization
• Financial planning & cash flow management
• Scaling startups and small businesses

Availability:
• 1 session/week | Evenings preferred | Open to one-time & long-term mentoring

LinkedIn:
linkedin.com/in/dipankar-basu-0a26b65

$2.50/min

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Digital Marketing Email Marketing Search Engine Optimization (SEO) Business Coaching PPC

Call me to talk about

Digital Marketing Strategy

I help businesses craft and execute integrated marketing strategies across SEO, paid media, content, and social channels to drive qualified leads and revenue growth.

AI Optimization for Business Growth

I advise companies on leveraging AI for marketing, lead generation, and operations—specializing in prompt engineering, AI search visibility, and automation tools like ChatGPT and Gemini.

SMB Growth & Cash Flow Management

Drawing on my experience appraising and mentoring small and mid-sized businesses, I help founders improve financial forecasting, pricing, and cash flow control.

Mentoring Founders & First-Time CEOs

I offer coaching for founders and executives on decision-making, team building, and leadership growth

Startup Scaling & Fundraising Strategy

With experience scaling a startup to the INC 5000 list, I offer guidance on go-to-market, customer acquisition, and preparing for investor pitches and growth rounds.

Answers 1
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Answers

Danny Basu answered

What is SEO in Digital Marketing

SEO (Search Engine Optimization) in digital marketing is the practice of improving a website's visibility in organic (non-paid) search engine results—primarily on Google, Bing, and similar platforms. The goal is to increase relevant traffic to your website by ranking higher when users search for keywords related to your business.

There are 2 main types of Search Optimization - Onpage and Offpage optimization. Within onpage, we optimize web content

Here are a few steps:

Keyword research: Find terms your target audience searches. There are many SEO tools to idenify keywords, including Brightedge, SEMRush, etc. Free tools like Google Search Console also provides visibility towards this.

Other Onpage Factors

Title tags & meta descriptions

Header tags (H1, H2, etc.)

Image alt text

Internal linking

Content quality & structure

In addition, onpage also include technical factors, such as
Mobile-friendliness
Site speed
SSL/security (HTTPS)
Structured data/schema markup
Fixing crawl errors

The other prong of SEO is offpage optimization.

Backlinks: Earning links from other reputable websites

Social signals

Brand mentions

The goal of SEO is to show search engines like Google that you are a) a trusted source b) you provide value added information to the demographic who are searching the specific keywords you aspire to rank for.

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Search Engine Optimization (SEO)

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Member since August 2025