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Clarity

Danila Nikolaev

Moscow, Russia

I create technically advanced, well designed and profitable products that are among the best on the market

Launching Russia’s first and most complete online TV Series aggregator — show.afisha.ru . During the process of product creation reached 50/50 revenue share agreements with 9 content provider.

Launching online version of Afisha magazine — mag.afisha.ru.
Re-launching of kassa.rambler.ru including creating a new advertising format for MasterCard and PayPal services which brings 4,5 million rubles per month. Soon after re- launch Kassa replaced its competitors at most distribution channels.

Launching ultimate restaurant guide — Afisha restaurants on three platforms simultaneously (desktop, iOS, Android). Introducing local advertising as a new mechanism of monetization for restaurants. Two weeks after launch the service earned its first million rubles.

I'm relaunching and try to rejuvenate the oldest Russian general classified irr.ru now

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2 Reviews

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Product Design and Product Strategy

Leading the process of creating products and their business strategy.

Launching 3 online media Vozdukh, Gorod, Volna based on an original publishing platform
that allows future quick and seamless launch of new media products.

Launching Russia’s first and most complete online TV Series aggregator — show.afisha.ru . During the process of product creation reached 50/50 revenue share agreements with 9 content provider.

Launching ultimate restaurant guide — Afisha restaurants (rest.afisha.ru) on three platforms simultaneously (desktop, iOS, Android). Introducing local advertising as a new mechanism of monetization for restaurants. Two weeks after launch the service earned its first million rubles.

Answers 5
Reviews 2

Answers

Danila Nikolaev answered

I co-founded an online newspaper/entertainment blog in NYC with a writer and we can't find a way to monetize it.

Hi! It seems you have not enough traffic to use media banners like main revenue source. I recommend to use native advertising formats in explainatory journalism genre, when you describe the advantages of different commercial products. You need to follow several points to make it happened and not ruin your media:
1) Make the unit economy model where you should reflect costs of production and price for one article or special project
2) Always mark paid articles that it was created specially for your partners and make it helpful for your users
3) Build a landing page where you describe the format advantages and hire someone who can sale it

Good Luck!

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Website Monetization

Monetization

New Media

Danila Nikolaev answered

My site get tons of traffic every week and affiliate marketers are killing it. What is the best way to monetize the site? Or get a cut of their gain?

Hi! Can you provide link to your site?

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Monetization

Danila Nikolaev answered

What counts as genuine traction short of paying customers?

Hi! First of all I recommend to make a pitch deck for yourself that completely describes your product, user needs, market and theirs validation and lay down money after you will be confident with that document on proof of concept (it will cost you much less then creating MVP).

I'd be happy to talk further with you about the difference between MVP and proof of concept stages and help you to set correct KPI to each of them regarding your product

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MVP

Product-Market Fit

Danila Nikolaev answered

How can I find free users for app testing?

Hi! First of all i recommend to pitch your product to a community that represents your market , then give them free access to basic features that will complete most common scenarios and create premium features that will convert happy customers to paid users.

I'd be happy to talk further with you about setting up market adoption of your product if you'd like to give me a call sometime

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MVP

Testing

Product Development

Danila Nikolaev answered

Does re-posting blogs from other companies add value to your website?

They need for improve their SEO and raise link weight on the website. Call me if you want to know more about how it works

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Blogging

Blog Marketing

Marketing

Reviews

Danila is very professional in providing insights and explaining complex ideas in simple words. He has a ton of experience to share with you. His advice was incredibly helpful. Thanks again!

Yegor Zakharov Source: Clarity

Danila has a quick grasp of not only business models, but markets, regions and what works and what doesn't. Received some excellent tips and hope to interact with him again.

Dinesh HInduja Source: Clarity

Member since May 2016