Daniel Jimenez is luxury startup founder and CEO, specializing in digital marketing and strategy, e-commerce management, product management, CRM/CX and business development.
Founded Pita Barcelona, a luxury timepieces watch brand, a boutique independent international brand of reference according to New York Times and Bloomberg.
Specialized in Emotional Marketing, making your brand memorable and recognizable from scratch.
Branding & product advertising using SEO / SEM / SMM / email marketing / lead ads, grown from scratch to brand of reference. SM channels on top 10% from niche industry, built from scratch.
15+ years in e-Commerce leadership and holistic digital management: lead generation, SEM, SEO, SMM, email marketing, and analytics. Full P&L responsibility. Maximizing customer LTV with successful CRM / CX. Early adopter of social buying, online customization, omni channel, crypto payments, installments.
Luxury E-commerce and Digital Marketing / CRM expertise: 15 years e-Commerce leadership and holistic digital management. Full P&L responsibility. Experienced with Magento and Shopify e-Commerce stores, implementing the latest trends (social buying, online customization, omni channel, crypto payments, installments...).
Experience in strategy, business development and product management, from my experience as CEO for a luxury brand with high emotional attachment products (high-end mechanical timepieces).
Future product development through data analysis, combining web analytics & sales data, industry trends, collectors’ insights, industry experts & KOL. Strategy planning, product marketing and portfolio management following Scrum and Design Thinking for a market advantage.