As a branding professional with over 10 years of experience in the CPG sector, passion for extraordinary design and the development of effective brand strategies.
My background in branding and communication allows me to understand market needs, identify trends, and focus efforts on improving business profit.
10 years of experience in the CPG sector (TCCC, P&G, and Mars), I have a passion for extraordinary design and the development and implementation of effective brand strategies. I have a proven track record of leading customer service and sales teams, improving their profitability - EBITDA + 8% (on average), and managing budgets over 20M MXN.