Founder, Exponents. Formerly: 1st Marketing Hire at Asana. 1st Product Marketer at Twilio. Product Marketing at Salesforce.
Assuming your product meets a tangible need in the world, I will help you describe its value, function, and positive impact in precise, clear, resonant language...and maybe do so faster than you thought possible.
If you've built / are building something of unique value, I will understand where it might fit in the market and help you design plan to get there with a speed and clarity that may surprise you
Fantastic conversation with Daniel! He distilled a lot of knowledge for us in a short time, and we learned a lot. Highly recommended.
Dan Kaplan has the rare ability to look at your product roadmap and the competitive landscape and to position your company where you need to be in next five years. In a era of accelerated innovation, I can't emphasize how crucial Dan's skills can be to a startup's success. Dan is also one of the nicest, most humble, and most forgiving people I have ever worked with. In the pressure cooker of the startup world, where teams are young and conflict-prone, Dan provides a much needed counterpoint.
Dan has worked on several key projects in service cloud product marketing, in particular, the Live Call Center at Dreamforce 10. Dan was key in making the project a success and worked on creating great product videos, writing concise clear demo scripts, and co-ordinating across multiple marketing and product teams. Dan is also super-savvy on the latest content marketing techniques, knows current social media trends, and has a natural talent for creating modern website designs that focus visitors on whats important and maximizes click-thrus and conversion rates.
