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Clarity

Craig Zingerline

Washington DC

Craig is a serial entrepreneur with a deep background in product management, growth, & leadership. He’s a 5 time founder who understands growth from zero to scale and has both raised money & bootstrapped startups. He has launched over 50 digital products that have won over 60 web awards.

$7.50/min

1 Call

2 Reviews

29 minutes
Avg. call

Raising Venture Capital Fundraising Startups Product Management Product Strategy User Experience Business Strategy Funding Venture Funding Early-stage Startups

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Ideation Through MVP

Have a great idea but need help figure out how to get started? Or, have some concepts but need guidance on building? I've started or led dozens of projects and products and have learned many things along the way (mostly the hard way :)

Product Management

I've been head of product numerous times and can coach junior through senior PM's on how to step up their game, or can help non-PM's get into the PM space.

Startups

I have been involved in dozens of product launches throughout my career and am an expert at starting from scratch.

Answers 2
Reviews 2

Answers

Craig Zingerline answered

Should I hire an expert to improve UX of our product?

What are some of the things users are saying that show you it's hard for them to understand the system? Do you have any consistency in areas where people are having trouble? Are you using any tools to track conversion rates through your funnel, and have those metrics gotten worse since your redesign? Feel free to book time with me if you want to dig in.

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User Experience

Business Strategy

Early-stage Startups

Craig Zingerline answered

How do you determine partner equity?

I've found that if you are going in with 1 or more partner and you are all doing it full time, then split it out equally. You'll prevent a whole lot of resentment in the long run. Of course, the devil is in the details. For example - if Founder A put $$ in as well as time, then they are probably going to ask for and would be justified in getting more equity than Founder B who is just putting in time. Happy to chat about this in more detail having been through a handful of co-founder situations where we had both success and failure.

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Entrepreneurship

Partnerships

Reviews

As an owner of a small marketing and design agency, Patrick and Upthought have collaborated with me on three websites. Craig has personality plus and his expertise and insight into always optimizing the back end of my website designs with SEO and database support has been priceless. Quick with a thoughtful suggestion and turn around Craig and Upthought have been the perfect web partner for my agency.

Patrick Richardson Source: LinkedIn

Craig is an expert developer and has a great understanding of the evolution of the Internet, and an unusual ability to quickly understand your business needs within the context of a potential web solution.

Patrick Mahoney Source: LinkedIn

Member since September 2014