10+ years diagnosing and rebuilding marketing infrastructure across enterprise platforms. I find what's broken in CRM ecosystems: data sync failures, lifecycle programs that aren't performing, attribution gaps, manual dependencies that should be automated — and put a number on what it's costing. Recent work: surfaced $2.5M in infrastructure debt at a Series B fintech; built a global email template system cutting production time by 60%; owned marketing operations at Reddit through pre-IPO. Platforms: HubSpot, Marketo, Salesforce, Braze, Iterable.
