Paid search and social marketer for multiple Fortune 500 brands. Former agency director. Experience at startups. Small business owner. Disney, CenturyLink, Transamerica, LA Times.
I've done paid search for CenturyLink, Transamerica, Disney, and many other medium enterprises spanning a breadth of verticals.
I've done paid social across all major apps including: Facebook/Instagram LinkedIn Snapchat Twitter Pinterest Quora Reddit Nextdoor TikTok
Once you have a marketing funnel in place it's important to optimize it, which is the purpose of CRO. Make your funnel more efficient and effective. I've had professional CRO training.