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Clarity

Christine Mortensen

Greater Chicago Area

Hi, I’m Christine Mortensen and I take the guesswork out of digital marketing for women who run service-based businesses.

I’m the Founder of Sprk’d Digital Marketing, a Chicago-based agency that specializes in growing women-owned businesses to their first million in revenue and beyond. We do this through workshops, courses, coaching, and hands-on implementation.

When I’m not dreaming up ways to help my clients grow and scale, you can probably find me along the lakefront with my four-legged bestie, #CassiusTheDog.

$1.67/min

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22 Reviews

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Digital Marketing Social Media Blogging Marketing Strategy Content Marketing Small Business Digital Marketing Strategy Content Strategy Digital Agency Marketing Agency

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Social Media

I believe that in order to have the greatest impact, online marketing needs to truly speak to its audience—across all channels. To do this effectively, companies must take a holistic and integrated approach when creating campaigns so that they not only resonate—they convert!

http://sprk-d.com/blog/

Content Marketing

http://sprk-d.com/blog/

Design

Christine brings unique insights and analysis that inform strategic marketing decisions at every step. With a background deeply rooted in Visual and User Experience Design, she has a keen eye for online trends. Industry experience includes: Education, Fitness, Finance, Health Care, Travel, and more.

http://sprk-d.com

Answers 1
Reviews 22

Answers

Christine Mortensen answered

I get the importance of content marketing, but where do you start when you're building a new company to get the ball rolling with limited time/money?

That's an excellent question and one that many startups and business owners struggle with, so know you're not alone. First, you want to look at who your audience is. What would be the most helpful for them? Does your product or service require more demonstration? If so, it might be best that you start with short educational videos. At the same time you need to start with what is easiest for you to create on a consistent basis. That latter part is the key. Start with what ever you can create on a consistent basis that is exceptionally good. If that is one blog post every Wednesday then start there and grow to other content types as you get a routine down.

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Reviews

Christine was the lead designer on several projects, both large and small. She did an exceptional job of understanding the needs of the various users of our services and then designed the interface, controls and content lay-outs accordingly. She also demonstrated a high degree of flexibility in adjusting her designs based on user feedback rather then expecting users to adapt.

private private Source: LinkedIn

Christine was a great CD to work under.
Coming in as a contractor, I'm used to being called upon when things have hit a crisis point. More often than not, those projects have become disorganized, or haphazardly shoe-stringed together. But not working with Christine.

The moment I started, she had everything organized and ready for handoff. There was no need to waste time ramping up, or even any need to really figure anything out... The project was ready to go, and I was able to hit the ground running. It's been the smoothest on-boarding I've encountered.

I've worked with Christine on a few projects now, and they've always been smooth sailing. She's a very clear communicator which I love because it allows me to be faster with my work, saving time and money all around. I respect her management style because she's able to balance the needs of creative with the needs of business. I've never felt as if I couldn't explore something creatively, but at the same time, Christine has always been clear about the expectations behind a deliverable, and what efforts are appropriate for any given piece of a project. She's pragmatic, but with the high standards necessary to deliver a top-notch product to her client and end user. It's a pleasure working with her, and I look forward to working with her on more projects down the line.

Ahren Gerber Source: LinkedIn

Christine is one of the most collaborative and talented designers I've ever had a pleasure to work with. She's driven by a passion to understand client business needs and to bring groups together to explore possibilities. Christine also excels at communicating design concepts to clients in a way that relates to their needs and understanding - while keeping in mind the experience we're building for end users. All while maintaining a positive, fun attitude.

Carolyn Chandler Source: LinkedIn

Christine is a passionate designer with a constant eye on the evolving digital lifestyle. Her attention to integrating new channels, experimenting with them, and determining how they can be applied in a business or consumer context become valuable insights for those around her.

It is a pleasure working with Christine on a daily basis. The personal investment she makes in her team members, clients, and the company supporting her are invaluable. Faced with sometimes impossible deadlines or overwhelming workloads, she hunkers down, rallies people to help, and over-delivers.

I look forward to years of learning from Christine and enjoying the energy she brings to our shared experience.

Jim Jacoby Source: LinkedIn

I look forward to years of learning from Christine and enjoying the energy she brings to our shared experience.

Jim Jacoby Source: LinkedIn

It has been my pleasure to work with Christine for the past two years. During that time Christine was integral to the launch, maintenance, and growth of three social media channels, including two Twitter accounts. In addition, she has been an essential participant and consultant on a special projects team running a social media contest. For that project she coordinated many of the essential parts of the contest, including but not limited to, several Tweet chats and branding a Facebook page for different phases of the contest. She is extremely knowledgeable when asked to provide insight on social media topics and is always willing to take on a project or task on a moments notice. It is rare, but in the instance that she is not familiar with a particular topic, she diligently researches the topic and provides thorough information and recommendations. Christine is very personable and always professional. I welcome any opportunity to work with Christine in the future.

Kelley Kitterer Source: LinkedIn

Christine makes social media less scary. She's got a deep understanding of the ever-changing social landscape and is very good at knowing how and when to use (or not to use) each channel. Christine has been instrumental in helping to align our social media voice with our mission and marketing strategy. Our Twitter and Facebook channels have shown consistent, positive growth under her care. She produces compelling content and understands the value of social media analytics. Additionally, Christine is extremely reliable, communicates well, and is a pleasure to work with.

Kyle Anderson Source: LinkedIn

I have worked with Christine at Vodori, Inc. for the past two and a half years in various client engagements ranging in size and scope. Christine is an incredibly bright individual who brings an unchallenged tenacity and positive outlook to each professional challenge she faces. Particularly well-versed in social media and content marketing, Christine served as a subject matter expert on several client teams for questions of both high-level strategy and tactical execution. Her ability to defend a point of view and influence big picture marketing decisions is reinforced by her strengths associated with getting things done in a productive and efficient manner. Christine is a delight to work alongside and I sincerely hope I can continue to work with her in the future.

Greg Lyon Source: LinkedIn

Member since December 2012