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Clarity

Christina Block

Austin, tx

Product + Marketing + Strategy Consultant, startup & corporate, unique right+left brain thinker/do-er, data-driven, marketing technology wizard, original entrepreneur, marketer, architect (of all the things), problem starter/solver, love to get things done

$2.92/min

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Marketing + Growth Strategy

Over 10 years of experience building growth engines for startups & Fortune Top 10 health insurers. I take growth challenges and build scalable solutions and a roadmap for how to execute. Data-driven in my approach and creative and thoughtful in my consumer messaging, delivering against real KPIs and leveraging the latest in growth tactics, loops and automation/personalization.

Audience & Segmentation Strategy

Customer segmentation strategy can literally change your entire business and company. I have introduced segmentation to startups that set strategy for scaling and moving upmarket - ultimately leading to series-c funding based on the new customer targets. I have worked with Management consultants at Fortune Top 10 corporations to build complex customer segments that drove millions in optimization across the org. I can be scrappy or strategic, complex or simple, depending on your needs. But will always deliver a data-driven approach for understanding who your customers are, how to optimize their experience, increase performance and improve customer engagement. There are many approaches, some include: Data Science Driven analysis, Objective-based, Qualitative, demographic.

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Christina Block answered

IOS Beta Launch strategy in 1or 2 focus area - Advice Please! What else?

Have you done proper market analysis to know where there are higher saturation of your target audience? Starting regionally is always preferred for GTM strategy (well not always, but in your case I would say it is.) Focus on an area you can really saturate and build a multi-channel approach to reaching your target audience where they are. Social is a no-brainer because it's cheap and easy. But, consider other growth hacking strategies - join groups on Facebook where your users are, answer quora questions related to your topics, if you're able to, getting on the ground there and doing some event marketing is helpful. The second piece is your product. Is it built to support growth? What happens when a user lands on your site, is there an automation engine to nurture them back if they don't immediately convert? What other tactics are you employing on your site to capture users who may only be passively interested before you completely lose them? For example, I assume your site will require a relatively lengthy sign-up process (by lengthy I mean more than just email.) Consider newsletter sign-ups, or a launch page with 'sign up to be considered for the beta' page with just an email capture. Obviously I've just hit the tip of the iceberg in terms of strategies but hopefully these have at least offered some interesting things to consider. Thank you!

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Member since August 2020