Audience & Segmentation Strategy

Created 5 years ago in Business / Getting Started

Customer segmentation strategy can literally change your entire business and company. I have introduced segmentation to startups that set strategy for scaling and moving upmarket - ultimately leading to series-c funding based on the new customer targets. I have worked with Management consultants at Fortune Top 10 corporations to build complex customer segments that drove millions in optimization across the org. I can be scrappy or strategic, complex or simple, depending on your needs. But will always deliver a data-driven approach for understanding who your customers are, how to optimize their experience, increase performance and improve customer engagement. There are many approaches, some include: Data Science Driven analysis, Objective-based, Qualitative, demographic.