Fractional CMO, and Marketing Technology Expert- 25+ years experience in B2B, B2B2C, and B2C branding, marketing strategy and planning, digital marketing, channel partner marketing, and sales enablement.
I have deployed and managed numerous CRM and Marketing Automation Platforms, and have a particular passion for maximizing sales, marketing effectiveness and ROI. Having leveraged CRM solutions across multiple industries, I am well-versed in driving CRM adoption, engagement, and increasing marketing and sales alignment, driving lead generation, and nurturing marketing segments.
With over 25 years of riding the wave of marketing technology, I have extensive experience in marketing automation, CRM, AI, lead generation, sales and channel enablement, social media and content development, as well as maximizing integrations across your marketing and operations stack.
I have been a marketing strategist and planner for 25+ years, and have worked with regional, national, and international consumer and B2B companies in a variety of industries. My passions include growth strategy, lead gen, marketing technology, as well as branding, digital advertising, sales and channel enablement, and doing whatever I can to move the needle.
