10+ years working in diverse sectors both B2B and B2C helping companies become purpose driven organisations that the consumer can connect with on a deeper level.
I connect the marketing strategy and business model gap, helping companies to see that one cannot exist without the other.
Projects as small 10 people start-ups to companies going through a business model shift with 100 people on board.
By creating working groups that involves the whole company we are able to get to the core of the organisation and then build the go to market from there, while applying measurable milestones along the way.
To grow your roots must be strong and the organisation must be aligned.