CEO of Increase Media Agency - a Digital Marketing Agency with 22 team members that helps top companies from 30+ industries grow on social media and find their full potential online.
✔️ Facebook Advertising Blueprint Certified
I’ve done numerous funnels and completed strategies for brands totaling $10M+ in sales over the years for my agency clients and my personal companies. It was not so easy but I made it happen.
I think that the secret of having the best results through digital marketing is to know how to put in place a powerful funnel that converts very well.
Let me give you some personalized tips for your funnel and your company goals.
I have over 6+ years of experience with Facebook Advertising and I’ve spent 8M+ on Facebook over the years.
I know what it takes to build sustainable, ever-green, ROI-focused Facebook Campaigns with the overall vision always in mind. If you are struggling with Facebook Ads at this moment, I can help you with my expertise.
First off, Facebook's algorithm is auction-based, so there's no literal way to tell why something costs less than something else, even though they're completely identical, which is not your case.
In your case, If your CTR is higher on one of the images, that shows facebook that your audience is engaging so they're rewarding you by giving you a smaller cost per click. So that's why.