Outdoor Education and Leadership specialist. Hiking, Backpacking, Camping, and Alpine Skiing Guide. Published Outdoor Writer.
With hundreds of nights in the field guiding groups on hiking, canoeing, backpacking, and camping trips I have the insight you need to convey your brand's authority in outdoor markets. With my help you'll better understand how to approach outdoor markets, consumers, and professionals with great copy that is insightful and valuable.
I have experience writing for many outdoor websites and blogs where readers recognize my trained and factual information. Together we can create a direction and strategy for your outdoor brand.
With a degree in leadership and expeditionary leadership training from the National Outdoor Leadership School (NOLS), I can help you frame leadership in new ways. My specialization is leadership development through experiential education and adversity. Teams can grow in unique ways when people are challenged together!
I have worked directly in the field facilitating leadership development curriculum and teaching leadership strategy to groups with clear outcomes and expectations. Let's talk about how I can help your team grow through calculated exposure to adversity and challenge.
If you're selling outdoor adventure based products or services, it's critical to focus on selling those in your readers' own words. As an outdoor expert with years of experience working directly with participants in the field, I know how to speak directly to the consumer. Together we can find new ways to facilitate the translation of value from product and service to end consumer.
I would go straight to Pokemon Go players and start digging for answers using broad sweeping questions such as, "What do you like about PGO?" and beginning to narrow from there. The book "Ask" by Ryan Levesque is the perfect tool for this research.
As an outdoor educator I know how difficult it can be to get people to unplug and engage in outdoor activities. Geocaching is a hobby exactly halfway between PGO and traditional treasure hunts. Participants use GPS enabled devices to hide and located "caches" usually in the outdoors where they can record their finds and swap trinkets from the cache.
You might do well to approach both populations of users and find out what draws them to each. Then, using that information, form your copy and platform in a way that uses their own language, problems, and excitement to convert them.
Let me know if you'd like to chat more, I'm always happy to help.
