4X entrepreneur. 1X exit. Current co-founder of Sweat Media (stealth). YVR. Lover of all things creative, content and digital marketing.
As the 4th employee of Daily Hive (when it was Vancity Buzz), I was responsible for growing the monetization of content for the website. Over the course of three years, revenue grew 10X.
My core responsibilities were:
1. Creation of sponsorship opportunities to monetize website content
2. Execution of said opportunities
3. Measurement of success and client reporting
4. How do we scale this?
With over 10 years of digital marketing experience, the one thing that most businesses struggle with is utilizing display advertising as more than just a top (top, top, top) of the funnel strategy.
With the use of proper targeting parameters, optimizing buying tactics and superior creatives, let me help you reap the benefits of growing your brand with programatic display advertising.
Having worked with 1000's of businesses of their branding and marketing strategy, the one thing I constantly see is the lack of cohesion in a marketing plan. That's to say, consistency in a brands message, education and goals rarely are connected.
It's imperative that your company's brand identity connects to the story you're telling and most definitely connects with your target audience.