Carsten Rossi is one of the managing directors at Kuhn, Kammann & Kuhn and responsible for Business Development, PR, HR and Innovation. His current focus is on developing the new business unit "Technology and Change" delivering change communication for the Enterprise 2.0. His further focus is on social media and developing innovative corporate communications strategies for companies like Continental, Novartis and SAP. As a consultant, he has worked with several multinational corporations in Germany, Switzerland, Belgium, France and the US. He is also a lecturer at the Fresenius Hochschule in Cologne.