Carla Calleja Email Marketing & Deliverability Consultant

I am an Email Marketing Expert with strong retention experience. I help on strategic campaigns, A/B testing, segmentation, email deliverability, behavioral triggered emails, retention tactics to reduce churn, programs to extend lifecycles and email analytics. Produced increased site traffic, more conversions, better retention rates, longer customer life-cycles and list growth. Re-engagement strategies for inactive users. From email design and copywriting to production, testing, deployment, reporting and analysis, I manage each phase of a campaign’s cycle. Whether you need to get a program up and running or have one that you don’t have time to manage, I can help in either case.

Deliverability advise to big senders

For a very known Spanish marketplace App and a healthcare platform, I have conceptualized and implemented new triggers emails that boost conversions.