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Clarity

Buckley Barlow

Greater Salt Lake City Area

Founding Partner @RocketSource and @InTheKnow. Co-Founder Full Stack Marketing Co (Exited '14). Co-Founder/Investor in 2 Medical/Financial-Based Businesses (Exited '12 & '13). Founder Full Stack Ad/Marketing Co. (Exit + Royalty '06). Creator of CMS SaaS Product (Exited '02). Early Growth Team Member of Inc 500 Unicorn >$250mm rev. Strategic M&A, Digital Marketing, Online, SaaS, Mobile, UX/UI, Product, Biz Dev, Inbound & Content Marketing, Growth, Data, Full Stack Growth + Marketing. Advise Founders/Execs of Emerging Growth Cos.

$6.67/min

2 Calls

2 Reviews

10 minutes
Avg. call

Growth Hacking Startups Lean Startups Marketing Strategy Small Business Business Strategy New Business Development Early-stage Startups Integrated Marketing Growth Strategies

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Inbound Marketing Strategy for Emerging Growth Companies

#1 Rated iTunes Podcast host of Marketing In The Know and In The Know: Digital Commerce. Author of the Growth Code, and co-author of a new Content Marketing book for In The Know (yet to be released). Owned two full stack digital marketing agencies servicing SMBs in Emerging Growth. Did Inbound before it was called "Inbound". Routinely rank #1 in Google for highly competitive keywords.

Modern User-Centric Marketing Funnels

The title houses some pretty big buzzwords like "user-centric" and "funnel" and yet those buzzwords have more meaning today than ever before. The fact is, you want more customers to buy your X, Y or Z product or widget, right? Each company has its own growth levers that need to be discovered and unlocked and if that process was easy, every little business would be a Unicorn. But here's the deal for most modern companies: Without an automated digital marketing system built around your ideal buyer, you just can't grow and scale your business. It's a simple fact. Or you're going to go broke trying. I love helping agency owners, online entrepreneurs, digital marketers and growth pros learn how to build out user-centric digital marketing systems and funnels with a single goal in mind: convert your prospects into engaged customers.

Get Off on the Right Foot as an Entrepreneur

I’m a growth junkie who loves all things personal and professional growth. When I’m not busy building and growing new ventures, I roll up my sleeves to help the founders, executives and teams of emerging growth companies build, improve and grow. I love sharing actionable ideas, strategies and tactics that I’ve learned over the years from my own experience. Business. Growth. Marketing. Biz Dev. M&A. Bootstrapping.

Answers 1
Reviews 2

Answers

Buckley Barlow answered

Is it possible to hire a marketing agency with equity?

Possible, yes. Good idea, probably not. This is not a solid growth plan over the long run and the road to shared equity is wrought with tons of problems. Having been on both sides of the equity equation and having had both failure and success from equity arrangements, you need to be very very deliberate and decisive about your approach. On another note, your % is way off base, so much so that it would scare away the best-in-class partners while attracting the losers.

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Marketing Strategy

Early-stage Startups

Equity Funding

Reviews

My time with Buckley is going to turn into a further long term relationship, studying and learning at beintheknow.co website has really opened my eyes to new possibilities for my business. Over the past 21 years, I have been consulting for big advertising agencies like MRM-McCann and Buckley's approach is amazing, his "big picture" marketing funnel is unique in my experence and opens possibilities i have never thought of. I am excited about my business again!
Thanks Buckley

Doug Richardson Source: Clarity

Buckley's experience with traffic conversion and advice on building out funnel for leads capture for service-based business model was spot on! Thank you and look forward to more mentorship.

Dipesh Patel Source: Clarity

Member since February 2016