3 most common web copywriting mistakes:
1. Ambiguous features and benefits (Make features and benefits quantifiable and reference-able instead)
2. Irrelevant benefits (Tie features to TARGET BENEFITS instead)
3. Weak bullets and headline (Sharpen up your headline and bullets to create intrigue and promise benefits instead)
By correcting these 3 simple things, you get to engage your target audience and demonstrate exactly why they need to your product or service.
Let me show you how to spot these mistakes and implement the changes.
