Bachelors in engineering, MBA in finance, passion for data and analytics. Mix them all and you have a customer lifetime value expert.
Subscription based businesses often generate 80% of their profits from just 20% of customers.
In order to maximize returns, it’s crucial to know who the 20% are and who the 80% are.
As an expert in customer lifetime value I can help your subscription business with determining marketing, acquisition, and retention ROI and use that to create a growth plan that maximizes your future returns.
I work full-time for a Fortune 200 telecommunications company and use customer lifetime value to help executives allocate $2.5B of acquisition and retention spend.