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Google Analytics Analyzing and Reporting
Created 8 years ago in Product & Design / Metrics & Analytics

My experience with Google Analytics comes from my previous two employers. I use Google Analytics in the following ways:
- Measurement and ROI for marketing campaigns
- Highest converting customer segments
- Customer journey and digital conversion pathway optimization
- High efficiency web traffic acquisition sources
- Industry benchmarking to identify traffic sources through which a website excels or lags
- Opportunities for organic and paid search engine optimization (SEO)
- Most (and least) engaging website areas
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Brett Perla
Buffalo, NY
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MBA. Founder/CEO, AnalytiCo LLC. Full-time Web Analyst and data visualist . Google Analytics IQ Certified and advanced Google Tag Manager certified.
Reviews (7)
Outstanding call. Brett troubleshoot, diagnosed and presented a solution for our issue in 24 minutes. Strongly recommended expert.
Source: Clarity Ricardo Buitrago Aug 3, 2020Great call, thanks
Source: Clarity Giacomo La Vita Jul 20, 2020I really enjoyed my call with Brett. He definitely understands analytics and was able to walk me through a tricky GTM/GA setup for a client.
Source: Clarity Josiah Casey Apr 30, 2020Great call! Brett gave me the clarity I needed on a tricky technical analytics issue.
Source: Clarity Dustin Walker — B2B copywriter & messaging strategist Apr 21, 2020Awesome call, super valuable, and Brett was able to callout a few key things I wasn't aware of to overcome the challenge we had. Precisely why I booked the call. Will be working with him again for sure. Highly recommended.
Source: Clarity Jon Tucker Jul 18, 2019Brett is very knowledgeable. I offered very good advice that helped me to clean up issues with conversion tracking in Google Analytics. I highly recommend this guy.
Source: Clarity Marcio Santos May 30, 2018the startups.com platform
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