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Google Analytics Analyzing and Reporting

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Created 8 years ago in Product & Design / Metrics & Analytics
Google Analytics Analyzing and Reporting

My experience with Google Analytics comes from my previous two employers. I use Google Analytics in the following ways:

- Measurement and ROI for marketing campaigns
- Highest converting customer segments
- Customer journey and digital conversion pathway optimization
- High efficiency web traffic acquisition sources
- Industry benchmarking to identify traffic sources through which a website excels or lags
- Opportunities for organic and paid search engine optimization (SEO)
- Most (and least) engaging website areas

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