Brent Scarcliff Brand Culture, Language and Naming Expert

I hired Brent to lead the Academy of Motion Picture's first ever brand development process. Brent was tasked with diving deep into the Academy's decades-old culture to help us more clearly define and communicate our values and mission. For some of the old guard it was a scary process, fraught with politics, but Brent more than rose to the occasion. He immediately understood the sensitive nature of the assignment and put everyone at ease with his expertise and charm. He is incredibly brilliant but is also one of the nicest and most easy-going people I've ever worked with.

What's in a name? A lot. Brent bridges creativity, strategy, anthropology, sociology and branding - to ensure that a restaurant, spa, hotel, or entertainment event's name has buzz and staying power.

I've had the pleasure of working with Brent Scarcliff on two occasions. Both times Brent exceeded expectations in his analysis of the branding issues, his delivery of a wide variety of usable names matched to the brand/sub-brand attributes, and his thoughts on the other aspects of the branding project underway. He also delivered beyond the call of duty in terms of helping me sell the branding, naming architecture and names to the stakeholders of the project.