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Clarity

Brent Scarcliff

Los Angeles, California

I'm the co-founder of Los Angeles branding agency Scarcliff Salvador, and one of the world's few true brand naming experts. A thought leader in the development of modern branding theory, I have an extensive academic background in marketing, anthropology, and linguistics. My client roster includes such well-known brands as 20th Century Fox, The American Museum of Natural History, CVS, Disney, and Procter & Gamble.

$2.50/min

1 Call

3 Reviews

33 minutes
Avg. call

Copy Editing Brand Strategy Product Naming Company Naming

Call me to talk about

Let's Name Your New Product.

I've helped name hundreds of products since 1998. I have an in-depth understanding of the strategic, creative, emotional, linguistic, and legal challenges involved and would enjoy sharing my expertise with you.

Let's Name Your New Company.

I've helped name hundreds of companies since 1998. I have an in-depth understanding of the strategic, creative, emotional, linguistic, and legal challenges involved and would enjoy sharing my expertise with you.

Let's Create Your New Brand.

I've helped create hundreds of brands since 1998. My approach combines the traditional perspectives of human resources, sales, marketing, communications, design, and social media into one rich, meaningful brand culture.

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Reviews 3

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Reviews

What's in a name? A lot. Brent bridges creativity, strategy, anthropology, sociology and branding - to ensure that a restaurant, spa, hotel, or entertainment event's name has buzz and staying power.

Audra Poole Source: LinkedIn

I've had the pleasure of working with Brent Scarcliff on two occasions. Both times Brent exceeded expectations in his analysis of the branding issues, his delivery of a wide variety of usable names matched to the brand/sub-brand attributes, and his thoughts on the other aspects of the branding project underway. He also delivered beyond the call of duty in terms of helping me sell the branding, naming architecture and names to the stakeholders of the project.

Kevin Strehlo Source: LinkedIn

I hired Brent to lead the Academy of Motion Picture's first ever brand development process. Brent was tasked with diving deep into the Academy's decades-old culture to help us more clearly define and communicate our values and mission. For some of the old guard it was a scary process, fraught with politics, but Brent more than rose to the occasion. He immediately understood the sensitive nature of the assignment and put everyone at ease with his expertise and charm. He is incredibly brilliant but is also one of the nicest and most easy-going people I've ever worked with.

private private Source: LinkedIn

Member since June 2014