I've spent the past 8 years crafting solid digital strategy and executing campaigns for national and global clients. I've guided campaigns for Hello Kitty, Travel Channel and more!
Let's develop your goals. Is it to gain new leads? Acquire more users? Create sales opportunities out of your pipeline? Maybe drive more direct to consumer sales? Whatever the goal, I'll help you create a measurable plan to grow your business.
A healthy sales and marketing funnel requires a variety of smart content. Your social and advertising content will differ from your SEO developing content. Your customer acquisition content will be different from your email nurturing content. The key is to focus on the types of content most related to your goals, and develop smart content to do the right job.
SEO has changed, and it takes a lot of work to stay modern in your approach. Search engines want you to be an active and trustworthy content creator. They don't want to reward you for spammy SEO hack tricks. I'll help you build a modern approach to marketing via search engines.
You have powerful options for finding a unique and engaged audience online. It doesn't matter if you have a small budget, you can do great things with the right targeting, measurement and approach to digital ads. There has never been a better time for digital advertising.
Experience and training in multiple marketing automation platforms. Certified Marketo Expert, Infusionsoft Agency Partner, and lover of smart nurture strategy.
Might I suggest a referral program? If your service and quality are above your competition there, referrals should eventually take over as your main source of business.
Think of ways to encourage that behavior without being annoying. Offer some cool kickbacks. Give out some apple watches.
IMO, those sites are nothing but a rat race to the lowest dollar. Know your value and demand it before you take on a project.
You should use a well-supported, modern theme that is built for speed.
Facebook's built-in conversion tracking does a really good job of sorting these things out. They run some complicated scripts to determine whether their ads was the origination of a conversion.
However, if you really want to do your own segmenting I'd work out a system to send users to a unique conversion page based on where they entered the site. It's actually pretty easy and and would give you a definite answer as to where your best / lowest-cost conversions come from.