Chris Marrano The Founder & CMO of Blue Water Marketing

Ensuring that your Pay-Per-Click campaign is set up in the most efficient way possible is a vital aspect of its success. We build each campaign, ad group & write the copy in accordance with the standards set in place by Google & other search engines. BUDGET MANAGEMENT Sure, paying top dollar to get on the top of search engines works, for a little, but then your rankings drop. We create campaigns to minimize spend and optimize targeting. There’s no sense in having everyone see your ad, only the people who are looking for your product or service. QUALITY SCORE OPTIMIZATION Quality Scores is Google’s way of determining how much time and knowledge you put into the campaigns. They actually reward you by providing you with a lower cost-per-click if your score is higher than 7. We know this going in, which is why we spend the time to make sure we save you money. MOBILE AND LOCAL OPTIMIZATION Location and mobile targeting needs to be done correctly and efficiently in order to reach your target audience. If you are a local business, then no one out of state should be seeing your ad. Are your ads mobile friendly? Are there instant click-to-calls? We will make sure everything is done so that your clients call. HOW WE MANAGE PAY PER CLICK Research We do our research to determine the volume for various keywords and long-tail-keywords to determine the most cost-effective and efficient way to begin the campaign. Testing A number of ads will be created in each ad group to determine the most successful ads to reach your audience. Analysis With the ongoing testing, we analyze the results and adjust your campaign to achieve the lowest & most efficient campaign possible. Ad Copy Determining the best wording structure for your ads will be the cornerstone of your campaign's success. Matching ad copy to the search volume is crucial to an efficient campaign. Management Don't think this is completed once the ads are running on the search platform. We will continue to maintain and optimize negatives and adjust ad copy on an on-going basis. Reporting On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. We want to make sure that our clients aren't left in the dark about their campaigns.