I'm a highly engaged and savvy Digital, Analytics and Marketing Leader with proven team building skills and a talent for developing and reinvigorating teams. 14 years of hands-on experience leading Web Analytics, Online Marketing, Digital Strategy, and e-commerce Optimization. Highly knowledgeable in digital and technology space, with proven ability to partner across both technology and business groups.
• Web Analytics / Database Analytics
• Marketing Campaign Analytics
• Business Intelligence
• Qualitative & Quantitative Analysis
• Web Optimization & A/B Testing
• Online Marketing
• Search (SEO, SEM, site search)
• Database Marketing & Management
• Integrated B2B/B2C Product Marketing
• Interactive Strategy
EXPERT APPLICATION /PLATFORM/TECHNICAL SKILLS
Adobe (Omniture) SiteCatalyst • Adobe Discover • Adobe SearchCenter • Adobe Search & Promote • Adobe Test & Target • Google Analytics • Coremetrics • WebTrends • IBM SurfAid • SQL • SPSS • SAS • AdWords • BrightEdge • SeoMoz • HTML • Epsilon • Excel • DART Dreamweaver • SpyFu • ViralHeat • Nielsen//NetRatings, comScore • Compete • DoubleClick
10 years experience building and running million dollar start-ups, including Castle Ink (http://www.castleink.com).