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Clarity

Basilio Bentivegna

Milan, Italy

Business Leader in the Internet and Digital Media Business with proven history of structuring and operating smooth, profitable products/brands in the digital space in a local and global context for more than 15 years (Telco, Online Content and Services, Digital Products).
Co-founder of several internet based startups where I coordinates strategy and operations.

$1.67/min

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6 Reviews

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Product Development Online Advertising Business Strategy Digital Media New Business Development Product Marketing New Media IPTV Alliances Market Development

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Digital and Web Marketing Operations

Support businesses in revenues and ROI targets, budget spending and control.
Web, e-commerce and content operational plans, implementation and follow-up.
Digital marketing and e-commerce strategies (audience and customer acquisition, multiplatform, social, content distribution, monetization)
Customer base strategies and plans, Life Time Value (LTV) Retention and Growth Strategies, Churn Reduction plans and techniques
Web Analytics settings, integration and deployment: digital KPIs for audience, advertising, e-commerce, customers, LTV, mobile, social; main market digital suites and business intelligence software

Business and Digital Strategy

A. Corporate Development and Business Strategy
I have strong hands on experience in strategic analysis & Planning, Business Plan Development, Revenues & Financial Modeling.
I have worked in organization evolution and modeling focusing on digital media and e-commerce business together with internationalization and market entry strategies.

B. Digital Products and E-Commerce Strategy
I have created and managed product and e-commerce strategies, positioning, development and go-to market in a european and global context.

Digital Market Entry - Italy

I have a wide and extensive experience in the italian media, digital and e.commerce Market: sectors, players, agencies, influencers.
I can support businesses and startups that want to enter the italian market in: market analysis, partnerships activation, market entry strategy, italian office setup, temporary management, on demand specific projects, etc

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Reviews 6

Answers

Reviews

Basilio is very good professional and fantastic friend. We worked together in Poland and his really focused on target's achievement. Working with him was a privilege.

Dominika Agnieszka Grzebyk Source: LinkedIn

Basil is a very cooperative marketing customer, which gives confidence and still able to achieve their goal. He's the ideal co-worker

Mauro Binaghi Source: LinkedIn

Basilio and I worked closely to launch BBC content on the Yalp portal. He had a great eye for detail, a good understanding of content and brand and a deep insight into the needs of Italian consumers of video online. I hope we'll do more work together as online video in Italy continues to evolve and develop, he is a sharp operator who knows how to develop compelling consumer propositions.

Simon Hutson Source: LinkedIn

Basilio has a very sharp mind; he focuses directly to the core issue the group is discussing, to find the best solution. His smile and warmth help very much his colleagues to relate with him and share ideas as well as doubts. Moreover, his "thick" professional background makes him a good point of reference in the company.

Alessandro Damiani Source: LinkedIn

Basilio is one of the most charming, conscientious and knowledgeable veterans in the online video industry. He has deep marketing skills and experience and has the ability to think strategically from a foundation of data and experience.

Basilio will bring deep skills, knowledge and passion to any online business and I heartily recommend him professionally.

Nigel Regan Source: LinkedIn

I'm honored to be reccomending Basilio's work since his performance in his everyday's job is always outstanding. He is a B2C oriented professionnel on the internet envisronment, highly motivated, strategic, and intelligent. It has been a privilege to work with him.

Basilio's personal qualities match his intellectual qualities. I have found Basilio to possess all of the qualities required to excel in virtually any environment – maturity, seriousness, impeccable respect for fellows, dedication, and a friendly outlook. Most importantly, I believe Basilio to be an individual of impeccable integrity – highly suited to a position of marketing leadership and responsibility, in internet and mobile environments in any Country and company.

Silvia Della Mora Source: LinkedIn

Member since August 2014