Brand Development and Messaging.

Barry is an incredibly creative and energetic professional. Friendly and outgoing, he is focused on results and doing his best for the team, as well as being an excellent leader. His ideas, enthusiasm and excellent sense of humor inspired our group to achieve great things!

Barry has a way of inspiring people to do their best work. He was definitely the "outsider" at the time, and people were skeptical of his
enthusiasm. I'll never forget during one of his pep talks to the staff that
he said, "hit the ball to me", and I knew I would never forget that feeling in my body of wanting the ball hit to me! He won me over on that one!

The "great communicator" that is my best way of describing Barry. We met many years ago at KCTS and have since collaborated on projects together. He's smart and creative. A genius at marketing communications and brand development. I highly recommend Barry Martin.

Barry and I worked together some 8-10 years ago when he was Director of New Business, Advertising for KVO Public Relations and Advertising, and I was a Senior VP of PR. Barry is one of those rare people in advertising who really understands what communicating with customers, clients and prospects is all about. With every opportunity I pursued with him, he was always thinking about what the customer or prospect truly needed, and what was the best way to provide that, given the restraints of time, budget and other resources. Surprisingly, an ad campaign was seldom the first solution to a communications challenge that Barry addressed. Barry is familiar with the whole spectrum of media and thinks strategically about how to use and apply them. He was the first person I met who understood that the new media, including the Web, digital television and other forms, could and should be used to establish a communications partnership with each client or prospective customer. This would allow people to receive the information they wanted about products and services when they wanted it, and how they wanted it. In the years since he and I last worked together, I have not encountered his equal in understanding the strategic use of media for marketing purposes.

Barry and I worked together on several projects at Char-Broil. I always found him to be one of the most pleasurable people to work with. He’s clever, creative, professional and one heck of a good cook! I hope I have the pleasure of working with him in the future.

I have hired Barry for a variety of marketing projects because he is a talented generalist, capable of looking at a problem from many directions. He is highly intelligent, and able to use it to help groups move in a reasonably organized fashion. Count on him.

I had the pleasure of working with Barry during my tenure at M2K. Barry developed and executed a brilliant branding strategy for our independent specialty DVDs. The REAL RAW FAST brand encompassed a variety of drift racing, street racing, and hip hop inspired titles. The TOTAL MIND & BODY line of fitness DVDs was comprised of Yoga, Pilates, aerobics titles. All enjoyed wide distribution and brisk sales.

Barry is the type of guy who takes a project with your input and takes it to a higher level. He researches projects on his own to have a complete understanding then will give input on his findings as well. He is easy to work with and is always on time with his information. I enjoyed consulting with Barry on many projects.

Barry is an absolute pleasure to work with. He is extremely creative and passionate about his trade, as evidenced though his work.

Barry "CB" Martin is one of those rare individuals whose insights and experience creates exceptionally well-thought-out marketing programs that deliver results. His work ethic is top-notch and he always brings a sense of both perspective and humor to all projects. I heartily recommend Barry to any project that he tackles.