the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Clarity

Baldwin Berges

Brussels

My job is to help you make your products, services, and ideas more intuitive. My speciality is to turn complex value propositions into messages that your clients, colleagues, and stakeholders will listen to.

$4.17/min

—
0 Calls

—

0 Reviews

—

Avg. call

Fundraising Marketing Communications Public Speaking Content Marketing Capital Raising Writing Emerging Markets Content Strategy Media Relations Business Networking

Call me to talk about

Capital Raising

After working with investors for more than 20 years, I developed an intuitive understanding of how investors think. I put this knowledge to work to successfully position businesses seeking capital, using technology to reach large audiences to maximise results.

Content-Driven Inbound Marketing

Create the kind of content that allows you to attract business instead of chasing it. I help businesses and individuals tell and position their story in order to attract and retain the right customers. I also help businesses build strong communities of long term customers and supporters.

Sales Automation

I help you design systems using simple technology that will scale up your prospecting efforts and allow you to build and manage large communities of individual relationships around your business, saving you time and money to focus on your key prospects and clients.

Cross-Cultural Business Development

Understanding and designing growth strategies around the human and cultural dynamics in an increasingly global village. I help businesses adapt their messages and offerings to resonate with different cultures around the world.

Answers 1
Reviews 0

Answers

Baldwin Berges answered

For my first job I'll be in charge of Marketing & PR for a 2 year old startup. How do I proceed?

Here are 2 simple ways to get some initial content going:

I'd say start by getting out your camera and interview the people at your firm and let them tell (funny) stories about subjects relevant to what they do at the firm.
Edit the content into a series of short videos.
Set up a youtube channel if the firm doesn't have one already.
Embed the videos onto the company's site (preferably its blog).
Ask the people in the company to share the content on their social networks.

then

Draw up a list of customer's FAQs.
Take each FAQ and use it as a chapter for a content episode
Write an article for each FAQ and maybe also add a video version.
Publish on website
Ask the people in the company to share the content on their social networks.

They key to getting your colleagues to promote your content is by making stuff they can be proud of, the best way to do that is by featuring them in the content.

Happy to discuss more on a call.

Schedule a call • Share • Flag

Social Media Marketing

Online Marketing

Public relations

Reviews

Member since August 2014