My job is to help you make your products, services, and ideas more intuitive. My speciality is to turn complex value propositions into messages that your clients, colleagues, and stakeholders will listen to.
After working with investors for more than 20 years, I developed an intuitive understanding of how investors think. I put this knowledge to work to successfully position businesses seeking capital, using technology to reach large audiences to maximise results.
Create the kind of content that allows you to attract business instead of chasing it. I help businesses and individuals tell and position their story in order to attract and retain the right customers. I also help businesses build strong communities of long term customers and supporters.
I help you design systems using simple technology that will scale up your prospecting efforts and allow you to build and manage large communities of individual relationships around your business, saving you time and money to focus on your key prospects and clients.
Understanding and designing growth strategies around the human and cultural dynamics in an increasingly global village. I help businesses adapt their messages and offerings to resonate with different cultures around the world.
Here are 2 simple ways to get some initial content going:
I'd say start by getting out your camera and interview the people at your firm and let them tell (funny) stories about subjects relevant to what they do at the firm. Edit the content into a series of short videos. Set up a youtube channel if the firm doesn't have one already. Embed the videos onto the company's site (preferably its blog). Ask the people in the company to share the content on their social networks.
then
Draw up a list of customer's FAQs. Take each FAQ and use it as a chapter for a content episode Write an article for each FAQ and maybe also add a video version. Publish on website Ask the people in the company to share the content on their social networks.
They key to getting your colleagues to promote your content is by making stuff they can be proud of, the best way to do that is by featuring them in the content.
Happy to discuss more on a call.
